CultureHive > Tags > benchmarking
19th July 2013 Sara Lock

Resources tagged with "benchmarking"

Social marketing benchmark criteria

Discover the eight elements that are included in successful social marketing interventions in this toolkit from the National Social Marketing Centre.

By National Social Marketing CentrePublished:2014 Type: guide-toolkit


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Let's Get Real – How to evaluate online success

'Let’s Get Real' details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, and who you are doing it for; how to focus your online investment; how to recognise the value - and limits - of social media; how to question whether the web is enabling you to reach new audiences, and how to standardise methods of reporting …

Published:2013 Type: guide-toolkit


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Benchmarking audiences for London contemporary visual arts

Snapshot London: Visual Arts, is a visual arts benchmarking project. The Audience Agency undertook a scoping exercise to establish the amount and nature of audience data being collected and used by London contemporary visual arts organisations, and investigated the most appropriate and cost effective means of supporting these organisations in their ongoing audience research and development activities. Findings were put into practice, a framework was produced and a support system provided which enabled a wide range of galleries to collect audience data and contribute to a set of benchmarks.

Published:2013 Type: guide-toolkit


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What is benchmarking between arts organisations, and why is it useful for arts marketers?

This guide and case study addresses the question of how your own organisation’s arts marketing situation measures up against those of your peers. It addresses what kind of benchmark is useful – such as budget, return on investment, email open rates, size of database – and suggests how you would approach getting those benchmarks. The presentation was given at the AMA Museums and Galleries Marketing Day, in the context of the ADUK benchmarking project for museums.

Published:2013 Type: guide-toolkit


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What are economic impact studies and how should you approach one?

This overview explains what and economic impact study is, what it measures, and the benefits and drawbacks of the model in evidencing the value of the arts and cultural sectors – useful for fundraisers, development professionals and in advocacy. It explains terminology and what to watch out for if commissioning a study.

Published:2013 Type: article


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The impact of heritage tourism in the North West

CultureNorthwest present a research summary containing statistics on the impact of heritage tourism in the North West. Provides details that are useful for benchmarking and reporting, and includes figures on investment and funding, staff,  visitor spend, reasons for visiting and provision. Includes data from Mintel Days OutLeisure Intelligence, North West Reion STEAM Report and NWDA Visitor & Spending survey.

Published:2013 Type: research


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Measuring the effectiveness of digital innovation

In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the right tools for measuring digital engagement, and how to build analytics into the fabric of projects.

Published:2013 Type: case-study


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The bench connection

A guide to benchmarking your business and marketing performance against other organisations.

Published:2012 Type: guide-toolkit


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