CultureHive > Tags > audience
19th July 2013 Sara Lock

Resources tagged with "audience"

An audience-led approach to programming and marketing

Nikki Locke, Head of East Durham Creates, shares some practical examples of how they've tested different approaches and put the needs of their audiences first.

By Creative People and Places NetworkPublished:2017 Type: guide-toolkit


Read more

Not for the Likes of You – Part 2 (training video)

This training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience by changing their overall positioning and message.

By Mel LarsenPublished:2016 Type: guide-toolkit


Read more

Not for the Likes of You – Part 1 (training video)

This on demand training video is based on the Action Research project Not for the likes of you, which carried out a study of 32 cultural organisations that have successfully become accessible to a wider audience. Part 1 focuses on what you can do internally to attract a broader audience.

By Mel LarsenPublished:2016 Type: guide-toolkit


Read more

A contemporary music concert for children

In this JAM article Malgorzata Zamorska evaluates the success of the concert Kwartludium in Wonderland in opening a door to contemporary music for children.

By Malgorzata ZamorskaPublished:2015 Type: article


Read more

External relations – fundraisers and marketers working together

Challenges arise when multiple departments build separate relationships concurrently with the same stakeholder resulting in an organisation having varying tones of voice, and / or sending mixed or conflicting messages. This AMA conference 2014 session led by Stephen Pidgeon, fundraising consultant and visiting professor of Direct Response Fundraising at University of Plymouth, looked at how successful external relations require the whole organisation to work together to build strong relationships with a range of stakeholders. Stephen shared his experience and explored tools used to identify shared audiences and techniques used to work in harmony to successfully align relationships and messaging.

Published:2014 Type: article


Read more

Audience data for touring companies – a practical guide

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible For touring companies audience data – and who has access to it – is a contentious issue. This guide is primarily for touring companies, but venue staff might find it interesting to see the arguments from a touring company's perspective. It address five key questions: Why would I want audience data? Why might a venue be reluctant to give it to me? What does the law say? Could I actually manage all this data? and What can I do if a venue …

Published:2014 Type: guide-toolkit


Read more

Touring to rural venues

Orchestras Live is a national music charity that takes professional orchestras to rural venues to enable as many people as possible to experience live world class orchestral music. Each year they work with over 60 promoter partners, ranging from professionally run arts centres to voluntary music groups presenting music in community halls and churches. Based on Orchestras Live's experience, this guide provides bullet point tips to consider when touring to rural venues.

Published:2014 Type: guide-toolkit


Read more

Using Culture Segments to understand the New Zealand arts, culture and heritage audiences

This research undertaken in 2011 by Morris Hargreaves McIntyre on behalf of Creative New Zealand, uses two sector specific products Audience Atlas and Culture Segments to identify and understand arts, culture and heritage audiences in New Zealand. The research is designed to help arts, culture and heritage organisations to target, reach and engage with new audiences and meet their needs more effectively.

Published:2014 Type: research


Read more

How can a community based dance company be successful in the 21st century

In this white paper Ballet Memphis and National Arts Strategies (USA) share the findings of the initial stage of fact finding work that set out to ‘reinvent’ Ballet Memphis by ‘building bridges to new communities and planning a variety of sustainable scenarios for the future business model’.  It gives a fascinating insight into the questions Ballet Memphis posed to a large number of community stakeholders and arts partners. This work was supported by the Andrew W. Mellon Foundation and jointly authored by Dorothy Gunther Pugh, Founder and CEO of Ballet Memphis and Russell Willis Taylor President.

Published:2013 Type: case-study


Read more

Sharing audiences

This article was first published in Arts Professional in 2012 and is about a one-year collaboration between the Royal Academy of Dramatic Arts (RADA) public cinema - The Screen @ RADA  - and Curzon Cinemas. The launch of RADA's new cinema gave the Academy a great opportunity to attract new audiences, and in Curzon Cinemas they found the perfect organisation to collaborate with to encourage film fans to try a new cinematic experience.

Published:2013 Type: article


Read more

Orpheus – Effectively manipulating audience behaviour

For four weeks in April-May 2013, a new and fairly unknown company - Little Bulb - performed their show Orpheus at the Battersea Arts Centre’s Grand Hall. Orpheus is an unusual concept bringing together the Greek myth about Orpheus and the story of the legendary Jazz musician Django Reinhardt. In this case study, Katie Elston from the Battersea Arts Centre, describes the marketing campaign behind this production.

By Katie ElstonPublished:2013 Type: case-study


Read more

The library that borrowed from the public

This Marketing Society Scotland (2013) paper outlines an award winning campaign from the National library of Scotland (NLS) and Frame.  NLS is the world’s leading centre for the study of Scotland and the Scots. In the summer of 2012, a campaign that explored the story of cinema-going in Scotland over the past 120 years attracted 40,000 visitors, despite the competition of the Edinburgh summer festivals. Read about how a highly successful integrated campaign was developed and how a simple competition on Facebook resulted in 2,000 people engaging creatively to come up with their own movie poster headline to promote the …

Published:2013 Type: case-study


Read more

Six points to consider before making a marketing video

When planning a marketing video it is important to identify its target audience and marketing objectives, and to ensure content is not overshadowed by artistic expression. A distribution strategy needs to be devised and, wherever possible, outcomes measured. This comprehensive guide identifies six key points to consider when planning a marketing video to ensure the video is first and foremost a marketing tool.

Published:2013 Type: guide-toolkit


Read more

How Manchester Museum uses blogs to encourage participation

The ways in which Manchester Museum shares information and engages with its visitors has changed considerably in recent years. Since its first blog was published in 2007, the number of Manchester Museum blogs has grown. In this case study, Steve Devine, new media officer at Manchester Museum, discusses how blogging allows the museum to broadcast information but more importantly allows its visitors to participate and get involved. Blogs enable small but passionate niche audiences to engage globally.

Published:2013 Type: case-study


Read more

‘David Bowie is’ exhibition at the V&A

This comprehensive case study explores the process and planning of a large-scale exhibition's marketing campaign from its objectives and target audience through to a percentage breakdown of campaign costs, outcomes and recommendations.

By V&APublished:2013 Type: case-study


Read more

Understanding disabled people as audiences

A report looking at how cultural organisations can better understand disabled people as audiences, the barriers they may face and how they access the sector. This research-based report includes data on audience behaviour, as well as an analysis of the barriers that must be overcome, such as access, and how those involved in audience development should respond. It also deals with issues of social isolation and describes ways to proactively include these audiences.

Published:2013 Type: research


Read more

How to strategically integrate your ticketing system

This article considers how to integrate a ticketing system into an overall marketing operation in order to sell more tickets, more effectively. You'll find case studies from Cheltenham Arts Festivals who integrated marketing and sales activity across their organisation - with no increase in budget allocation - and Historic Royal Palaces who implemented various measures such as using peak queueing times as an opportunity to pro-actively inform and welcome visitors.

Published:2013 Type: article


Read more

Implementing a different revenue model: an orchestra case study

Discover a radical new revenue model for orchestras, which challenges the traditional 'three legged stool' revenue model and outlines a significantly different system operated by the Saint Paul Chamber Orchestra.

By Bruce CoppockPublished:2013 Type: article


Read more

Managing change

Report from an AMA away day on developing an audience focused organisation.

Published:2012 Type: article


Read more

Subscribe to our mailing list

* indicates required



 

CultureHive Bulletin