Resources tagged with "audience development plan"
Shoshana Fanizza of US consultancy Audience Development Specialists (ADS) thinks ahead to 2014 and outlines her advice for the year ahead which take on board the key issues and opportunities she feels face audience development practitioners in the US. This short article has been adapted from the ADS blog and was originally posted in 2013.Published:2014 Type: article
Explore what audience development and marketing really mean and how they differ in this transcript from Ivan Wadeson's session at the 10th AMA conference.By Ivan WadesonPublished:2014 Type: guide-toolkit
This seminar report from the AMA Museums and Galleries Marketing Day explores a proposed national framework for supporting museums, libraries and archives through a business-planning model of audience development.Published:2013 Type: article
Explore Welsh National Opera's approaches to reaching new audiences and delve into the evaluation of Classic FM-supported concerts in this presentation by Lucy Shorrocks and Giles Pearman.By Lucy Shorrocks, Giles PearmanPublished:2013 Type: article
Learn how the Philharmonia Orchestra prepared their audience development bid to Arts Council England's Strategic Touring Fund. Find out what was learned about the process, even before the success of the application was determined.Published:2013 Type: guide-toolkit
Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.By Alison Edbury, Rachel Harrison, Anne Torreggiani, Ivan Wadeson, Heather MaitlandPublished:2013 Type: article
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.By Stephen CashmanPublished:2012 Type: guide-toolkit