CultureHive > Tags > analytics
19th July 2013 Sara Lock

Resources tagged with "analytics"

Google Analytics: Actionable Insight

This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.

By Devon SmithPublished:2017 Type: guide-toolkit


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Understanding motivations and usage of the Tate online collection

The Art & artists section of Tate's website - their online collection - is the most visited area of the site, with around 500 to 600K visits per month. Tate carried out audience research to understand who their users are and what their motivations are for visiting the site. This document summarises the results of the research to discover motivation and usage behaviours around Art & artists.

Published:2014 Type: research


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Digital data – analytics are not just for nerds

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.

By Owen ButtolphPublished:2013 Type: article


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Effective search engine optimisation and online visibility for arts organisations

The Globe is a rural arts venue based in the town of Hay-on-Wye in Powys. It’s used for live music, theatre, art exhibitions, community groups, debates, workshops and as a general cafe/restaurant. Since relaunching its website, improving its search engine optimisation, user experience and digital marketing practices, the Globe has seen a dramatic change in its online presence. This case study describes the ways in which the Globe improved its online visibility.

Published:2013 Type: case-study


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Becoming a social arts organisation

This paper is an attempt to understand what a “social arts organisation” would look like, and to describe how it would behave. It covers what it means to be social; how the online experience differs from the traditional one, and using analytics to see who is talking to you and when. It also examines organisational change brought about by social media, and provides useful examples from around the web.

Published:2013 Type: article


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Ways to approach digital marketing

Digital tactics replace stations and channels replace lines in this digital marketing plan inspired by the iconic London Underground Tube map. From social media and CRM through to analytics and email marketing, this map presents an overview of the digital opportunities available to cultural marketers.

By Hallam Internet LimitedPublished:2013 Type: guide-toolkit


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Pinterest for cultural heritage institutions – a case study

This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners - the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the Swedish Royal Armoury - and made collections visible that may otherwise not have been seen. The report also considers the social interactions the content created.

By Neil BatesPublished:2013 Type: case-study


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Let's Get Real – How to evaluate online success

'Let’s Get Real' details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, and who you are doing it for; how to focus your online investment; how to recognise the value - and limits - of social media; how to question whether the web is enabling you to reach new audiences, and how to standardise methods of reporting …

Published:2013 Type: guide-toolkit


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Developing a digital marketing strategy

Gain an overview of the steps needed to develop a digital marketing strategy. This guide will show you how to position your digital strategy and develop a planning framework.

By B HunterPublished:2013 Type: guide-toolkit


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Understanding audiences for online collections resources

This report provides digital resource managers across the East Midlands with: Evidence of the motivations, expectations, needs and current levels of satisfaction of online audiences. Insight into why users are using sites, how resources are meeting their needs, and how current and future resources could better meet needs. Findings are intended to help make the case for investment in online collections resources, and help inform improvements and new initiatives based on users’ needs. Recommendations addressed include use of web statistics, online surveying, user testing and evaluation. A detailed checklist is provided to aid embedding user needs in online collections resources.

Published:2013 Type: research


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How to conduct a digital marketing audit

Useful for anyone creating a marketing or audience development strategy, this one-page guide visually outlines the steps to take during a digital marketing audit.

Published:2013 Type: guide-toolkit


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How to optimise audience engagement online

Build a closer and stronger relationship with your audience with tips from this presentation by Vicki Allpress Hill.

By Vicki Allpress HillPublished:2013 Type: guide-toolkit


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How to optimise your online marketing activity

Make the most of your online marketing activity with the ten top tips outlined in this guide.

By Vicki Allpress HillPublished:2013 Type: guide-toolkit


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How to take useful measures on social media and online activity

From realising what you want to achieve from your online and social media marketing activity, to setting measurable objectives and KPIs, to explaining some tools for how to measure them, this is a wise overview from an experienced consultant working in the commercial arena and with the Culture 24 digital measuring project. It will help cultural marketers build an holistic view of how their online and social media activity works and where it fits in their overall communications strategy.

Published:2013 Type: guide-toolkit


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Success with social media

The New York Public Library (NYPL) describes how they achieved success with social media to reach new audiences and public engagement. Starting out with Twitter and Facebook, then developing a social media strategy which entailed setting SMART objectives(based on KPI's), achieving internal 'buy-in', governance model ('hub and spoke'), finding the 'right' member of staff for each social media platform (e.g. tweeting, blogging, video) and building in mechanisms to track analytics.  NYPL took part in social media week, developed a partnership with foursquare and used Socialflow to draw attention to the blogs being written by library staff.

Published:2013 Type: case-study


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Measuring the effectiveness of digital innovation

In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the right tools for measuring digital engagement, and how to build analytics into the fabric of projects.

Published:2013 Type: case-study


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"Follow me": How do we know if digital 'pull' marketing is working?

How do we know if online 'pull' marketing is working? Case studies from Contact Manchester, complemented by tips from Culture24 for using Google Analytics effectively.

By Jane FinnisPublished:2012 Type: guide-toolkit


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