CultureHive > Tags > ambassadors
19th July 2013 Sara Lock

Resources tagged with "ambassadors"

Inspiring the Future of Theatre

UK Theatre and Society of London Theatre (SOLT) have embarked on a wide-reaching new industry initiative in partnership with Inspiring the Future, part of the charity Education and Employers.

By SOLT/UK TheatrePublished:2018 Type: article


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Arts Ambassadors (training video)

People try a new arts activity when trusted people recommend it. And that’s where ambassadors can help you. This training video will talk you through three inspiring case studies of successful ambassador schemes to explain how they can help you promote your offer, develop your audiences and produce cultural events.

By Helen BallPublished:2016 Type: guide-toolkit


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The role of an arts ambassador

Arts Ambassadors have been used for many years for a range of promotional and marketing activities. This short guide looks at how they can be used, gives examples of how and why organisations have used them and the pros and cons involved. It also discusses two approaches: the promotion-focused approach and the audience development approach and the differences between them.

Published:2014 Type: guide-toolkit


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Harnessing the power of ambassadors

Katie Booth, Events and Tourism Marketing Manager at Tate and Mark Miller, Convenor of Young People’s Programmes, Tate talked to AMA conference 2013 delegates about ambassadors and about the work that they do with the Tate Collective and about the successful Hyperlink festival.

By Katie Booth, Mark MillerPublished:2014 Type: article


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A cultural ambassadors scheme: does it work?

The CBSO launched a Cultural Ambassadors scheme to persuade committed audience members to attract new audience members by using pyramid selling, personal contacts and peer-to-peer selling. This report details the objectives, the planning and running of the scheme and the results and lessons learnt.

Published:2013 Type: research


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Encouraging older people to engage with culture

This report details the results from a project to increase engagement with the arts and culture among older people in Manchester. The scheme targeted 'gatekeepers' and turned them into ambassadors for culture at 15 venues around the city, including arts centres, theatres, museums and galleries. The resource introduces the Valuing Older People: Culture Champions scheme, and the context within which it was developed, and reviews the role of the Culture Champions and their networks. It also reviews the events organised as part of the scheme and the impact they had on the success of the scheme itself. It examines how suitable provision for older …

Published:2013 Type: research


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Developing a digital theatre

This document looks at how National Theatre Wales was founded in 2008 to create a theatre which is exciting and relevant to people throughout Wales and to be a theatre without walls. It provides an insight into the key considerations behind this development, including the fact that there are few national theatre institutions known for their digital offering and that cultural organisations should be about building creative communities, with a new approach to branding and identity that embraces ideas of community.

Published:2013 Type: case-study


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How to work with arts ambassadors

What makes a good arts ambassador?  How useful can they be as a marketing tool for your organisation? How do you get started on recruiting ambassadors that will bring real benefits?  With top tips and words of caution, this step by step approach to promotion and development through ambassadors will offer the tools you need to generate real impact.

Published:2013 Type: guide-toolkit


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A model for volunteer engagement

This presentation offers a model for volunteer engagement in the cultural sector based 'Mosaic', a National Parks project. Describing the process of their 'volunteer champions', the author argues that elements of the model could be adapted to the cultural sector, such as recruitment and induction, personal development plans and group leader visits. The project aimed to contribute towards a long term and sustainable engagement between new audiences and National Parks.

Published:2013 Type: case-study


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How to develop a diverse audience base

This series of five case studies demonstrate different possible approaches for increasing the diversity of your audience. From the Balti Bus project at the Lawrence Batley Theatre, through to The Ramayana at Royal National Theatre London, each project approach is outlined and its effectiveness evaluated.  

Published:2013 Type: case-study


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Arts Ambassadors: Laing Gallery

A report on the 6 months Art Ambassadors project at the Laing Art Gallery in Newcastle which aimed to break down barriers between disadvantaged young people aged 16 – 25 and the visual arts experience, and build confidence about visiting the gallery. The report looks at the project aims which included testing perceptions and methods of communication, informing gallery programming policy and developing the Laing's audience base. It provides an evaluation of the methodology showing how they communicated to and worked with the target audience, a summary of how the project was successful and puts forward recommendations for future work.

Published:2013 Type: case-study


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Co-creating campaigns with customers

New ways of working with visitors and audiences can help develop new, more engaging marketing ideas and solutions. Using the examples of arts ambassadors, idea generation groups and co-creation, this resource explores how arts marketers can think about their cultural marketing campaigns in a fresh way by bringing the audience on to the team.

Published:2013 Type: guide-toolkit


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Membership schemes for young people – youth engagement and participation

Describes how Harrow Arts Centre turned their wish to engage with more young people into a programme of participatory projects led by 13-25 year olds. Following the centre's taking part in the A Night Less Ordinary event, one of these projects developed into The Guestlist, a membership scheme created by and for young audiences.

Published:2013 Type: case-study


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Word of mouth in the social media age

What makes people talk about culture? How can we get people talking about the arts, both online and offline? This discussion of word-of-mouth uses a case study of a Grayson Perry exhibition at the British Museum to explore strategies around buzz marketing, viral marketing, and identifying key influencers and opinion leaders - plus what happens when word-of-mouth marketing goes wrong.

By Jessie HuntPublished:2013 Type: guide-toolkit


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Connecting with communities

Community engagement - learning, participation, education and outreach - is a vital way of tapping into communities around the arts. This guide explains, using case study examples from the Welsh National Opera and Museums at Night, how to better engage with communities to encourage audiences to take risks, and to get the community involved in the arts.

Published:2013 Type: guide-toolkit


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Enhancing your word-of-mouth and viral marketing

Report on a session about enhancing word-of-mouth through storytelling, viral marketing and generating buzz, and how to transform this into an ongoing relationship.

Published:2012 Type: case-study


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Ambassador schemes

Building Relationships without Technology: Ambassador Schemes. Includes case studies of effective ambassador schemes. What type of person makes a good Ambassador? Quality is better than quantity Enthusiastic, outgoing people with busy social lives They care about the arts and your organisation They have time to commit - the busiest people often make the best  Ambassadors Good communicators and good listeners

Published:2012 Type: guide-toolkit


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