Surprise me – digital heritage lab

Surprise me!

This is a free online resource collection for heritage professionals that brings the collective intelligence of the sector together in one place, by you, for you.

Resources

Post-its on a whiteboard for planning.
Photo by Startae Team on Unsplash.
webinar

Effective fundraising strategy

Computer screen with website stats and graphs.
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash.
webinar

Analytics — using data to plan content and engage audiences

How to build a WordPress website
Photo by Stephen Phillips on Unsplash.
webinar

How to build a WordPress website

How a local museum used data and insights to develop a focused digital content plan
Image courtesy of Nuneaton Museum & Art Gallery ©
case-study

How a local museum used data and insights to develop a focused digital content plan

Image of bowl with We will not have home rule written at the bottom.
We will not have home rule bowl. From the ‘Dividing Ireland’ exhibition. Image courtesy of Tower Museum ©
case-study

Revealing hidden collections through digital engagement

Band playing on a stage in a church.
St Patrick’s Day Live event, St Joseph’s Church, Belfast. Image courtesy of Sailortown Regeneration©. Photograph by Joe Carberry.
case-study

Bringing music to people with live streaming ― Sailortown Regeneration’s digital story

A smartphone displaying app icons for Instagram, Facebook and Twitter
Image by dole777 on Unsplash.
webinar

Webinar: Social media essentials

A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility
A memorial sculpture in Manchester dedicated to those that worked at Bradford Pit ― subject of one of Working Class Movement Library's online talks.
case-study

A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility

Hands on a braille reader for a computer
Photo by Sigmund on Unsplash.
webinar

Accessible websites and delivery — getting started

Banishing the backlog with digital volunteers
Image courtesy of Museum of East Anglian Life ©
webinar

Banishing the backlog with digital volunteers

How a very small museum is using digital to tell its big story
Image courtesy of Richard Jefferies Museum ©
case-study

How a very small museum is using digital to tell its big story

video camera with microphone attached with red background
Photo by Kushagra Kevat on Unsplash.
webinar

Webinar: Producing multimedia content on a budget

Email icon on a mobile phone
Photo by Brett Jordan on Unsplash
webinar

How to use emails more effectively — email marketing best practice

Smart mobile phone with Facebook next to a laptop
Photo by Timothy Hales Bennett on Unsplash.
webinar

How to develop a digital engagement strategy that works for your organisation

Opened laptop with digital stats on the screen.
Photo by Path Digital on Unsplash.
webinar

Analytics — how to present your digital stats effectively

Aerial shot of people walking around a paved public space
Photo by Timon Studler on Unsplash.
webinar

Segmenting your online audiences to improve digital effectiveness

Two sets of hands both holding tablets showing data graphs
 
guide-toolkit

Google Analytics for beginners

Woman and man sitting in front of computer monitor
Photo by NESA by Makers on Unsplash.
webinar

Digital skills for fundraising

How to expand the functionality of your WordPress website
Photo by Striving Blogger on Unsplash.
webinar

How to expand the functionality of your WordPress website

Person sitting in a theatre auditorium with laptop open
© AMA Digital Marketing Day 2019. Photo Lewis Roden.
webinar

Digital Audience Development

Hand holding a digital tablet.
Image by Pixabay courtesy of Pexels.
webinar

Broadening your Online Engagement

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.