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This is a free online resource collection for heritage professionals that brings the collective intelligence of the sector together in one place, by you, for you.
Resources

Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash.
webinar
Analytics — using data to plan content and engage audiences

Image courtesy of Nuneaton Museum & Art Gallery ©
case-study
How a local museum used data and insights to develop a focused digital content plan

We will not have home rule bowl. From the ‘Dividing Ireland’ exhibition. Image courtesy of Tower Museum ©
case-study
Revealing hidden collections through digital engagement
St Patrick’s Day Live event, St Joseph’s Church, Belfast. Image courtesy of Sailortown Regeneration©. Photograph by Joe Carberry.
case-study
Bringing music to people with live streaming ― Sailortown Regeneration’s digital story
A memorial sculpture in Manchester dedicated to those that worked at Bradford Pit ― subject of one of Working Class Movement Library's online talks.
case-study
A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility

Image courtesy of Museum of East Anglian Life ©
webinar
Banishing the backlog with digital volunteers

Image courtesy of Richard Jefferies Museum ©
case-study
How a very small museum is using digital to tell its big story

Photo by Brett Jordan on Unsplash
webinar
How to use emails more effectively — email marketing best practice

Photo by Timothy Hales Bennett on Unsplash.
webinar
How to develop a digital engagement strategy that works for your organisation

Photo by Path Digital on Unsplash.
webinar
Analytics — how to present your digital stats effectively

Photo by Timon Studler on Unsplash.
webinar
Segmenting your online audiences to improve digital effectiveness

Photo by Striving Blogger on Unsplash.
webinar
How to expand the functionality of your WordPress website
The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.

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