Surprise me – digital heritage lab

Surprise me!

This is a free online resource collection for heritage professionals that brings the collective intelligence of the sector together in one place, by you, for you.

Resources

video camera with microphone attached with red background
Photo by Kushagra Kevat on Unsplash.
webinar

Webinar: Producing multimedia content on a budget

Open laptop with user looking at screen.
Photo by Austin Distel on Unsplash.
webinar

Creating online content for fundraising

Using data to inform your fundraising
Photo by Carlos Muza on Unsplash.
webinar

Using data to inform your fundraising

Looking down at a mobile phone and mug of coffee with a spoon in it
Photo by Nathan Dumlao on Unsplash.
webinar

How to create video content for your social media channels

Working with digitised collections — shaping stories
Image courtesy of Big Pit National Coal Museum © National Museum Wales
webinar

Working with digitised collections — shaping stories

Working with digitised collections — format options
Image courtesy Australian Institute of Aboriginal and Torres Strait Islander Studies CC BY-SA
webinar

Working with digitised collections — format options

Opened laptop with digital stats on the screen.
Photo by Path Digital on Unsplash.
webinar

Analytics — how to present your digital stats effectively

The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’.
The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’. Image courtesy of The Rose Theatre Trust.
case-study

How online events had a positive impact on audience engagement and donations for a small heritage organisation

A man opens a large case in a darkened store room
© Wessex Archaeology
guide-toolkit

A guide to running digital heritage wellbeing projects

Smart phone with social media icons
Photo by Rami Al-zayat on Unsplash.
webinar

How to plan a successful social media campaign

Woman and man sitting in front of computer monitor
Photo by NESA by Makers on Unsplash.
webinar

Digital skills for fundraising

Computer screen with website stats and graphs.
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash.
webinar

Analytics — using data to plan content and engage audiences

How a local museum used data and insights to develop a focused digital content plan
Image courtesy of Nuneaton Museum & Art Gallery ©
case-study

How a local museum used data and insights to develop a focused digital content plan

Two sets of hands both holding tablets showing data graphs
 
guide-toolkit

Google Analytics for beginners

Image of a steam train No. 46203.
Image courtesy of Princess Royal Class Locomotive Trust ©
case-study

Using digital collections to educate, inform and motivate

A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility
A memorial sculpture in Manchester dedicated to those that worked at Bradford Pit ― subject of one of Working Class Movement Library's online talks.
case-study

A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility

Working with digitised collections — efficient workflows
Image by Kaleidico on Unsplash.
webinar

Working with digitised collections — efficient workflows

Aerial shot of people walking around a paved public space
Photo by Timon Studler on Unsplash.
webinar

Segmenting your online audiences to improve digital effectiveness

How to expand the functionality of your WordPress website
Photo by Striving Blogger on Unsplash.
webinar

How to expand the functionality of your WordPress website

Benny's giant head with bobble hat peers from behind a Birmingham landmark at a crowd of people.
Benny's Babbies, 2020 Artist: Cold War Steve (Christopher Spencer). Photo by Birmingham Museums Trust, licensed under CC0
guide-toolkit

Artificial Intelligence: Digital Heritage Leadership Briefing

A smartphone displaying app icons for Instagram, Facebook and Twitter
Image by dole777 on Unsplash.
webinar

Webinar: Social media essentials

Image of a man building inside an boat hull
Image courtesy of Skylark IX Recovery Trust ©
case-study

How digital has helped the delivery of a community project ― Skylark IX’s digital story

Banishing the backlog with digital volunteers
Image courtesy of Museum of East Anglian Life ©
webinar

Banishing the backlog with digital volunteers

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.