The guidance below is intended to provide advice for prospective contributors on the range, format and criterion for any content published within the site.
The AMA has collated a collection of marketing and audience development resources to encourage and support the creation, organisation, storage and dissemination of best practice across the sector. It is intended to both act as a ‘repository’ that captures the intellectual output of the work of the sector, in an accessible format, and provide additional links to content that may be stored externally. These resources are ultimately underpinned by the AMA’s National Occupational Standards (NOS): an adapted set of marketing standards contextualised for the arts sector, which explain what skills and knowledge individuals should have at each stage of their career.
Criteria for contributions
Material accepted for publication in CultureHive is dependent on its importance, originality, quality, relevance, practical application and content style. Contributions accepted for inclusion in CultureHive should meet one or more of the following criteria:
- Material summarising ‘best practice’ focusing on specific techniques, methodologies or industry issues
- Case studies describing arts marketing and audience development applications
- Descriptions of existing and new models, marketing techniques and approaches
- Examples of creative thinking that have helped resolve a challenging arts marketing or audience development issue
- Conference, seminar, presentation content which is original and contains information on best practice, latest thinking or key issues facing the industry
- Editorial or opinion pieces introducing an industry issue or providing a call to action, perhaps on a topic where the author feels that wider research evidence would be beneficial (where the AMA feels that publications such as JAM or the blog may be more appropriate for this type of content, we will contact authors).
- Editorial factors cited by the AMA
The decision to publish is ultimately made by the AMA, however, that decision will be based on the following editorial considerations:
- whether the content and/or analysis of the content is logical
- there is evidence cited to support any points being made
- the content demonstrates creative ideas, existing, new or advanced thinking
- there are clear recommendations and lessons for practitioners and it is well presented, logically structured and readable/audible
- the content has practical relevance to the arts marketing industry, rather than just describing theoretical concepts
- the style should demonstrate expertise but be accessible to a wider audience, be written in plain English and does not contain jargon that is not adequately explained
- the content is not a sales pitch for an individual or their company and does not require the reader to request further input or purchase a technical solution for implementation.
How to submit your contribution
Anyone can contribute to the knowledge bank as long as material meets the listed criteria above.
The AMA encourages contributions for a wide readership of varied levels of knowledge and experience across all scales and types of art form and geographic location.
If you wish to make a contribution, please contact the AMA by either sending an e-mail to Sara Lock or calling 01223 578078. Formats for submission are flexible and can incorporate articles, presentations, blog posts, online screencasts, podcasts, other audio/video files and electronic-publications. Please note the views of the authors of any content held in the knowledge bank does not represent the views of the AMA, nor should their publication on the site be taken as explicit or implicit endorsement of their views.
AMA Editorial FAQs
Does the resource stay on my company website or does it sit in the knowledge bank?
The principles underpinning the site are that the original resource – formatted as a pdf or other appropriately formatted file – is stored within the knowledge bank and published under a Creative Commons licence. This option shortens the search process for users and limits the risk of future broken links. However, if this is not possible, we can, in certain circumstances, offer links to authors’ own sites.
What credit will I receive?
Authors will be credited with their name, role, organisation, web site address and/or Twitter profile and are welcome to encourage others to use the resource and distribute their work through online platforms and social media channels.
Is all content open access?
Resources in the knowledge bank will stored in a WordPress content management system which is open source and free to use. However, some content e.g. certain screencasts will remain only accessible to AMA members by member log in. In these and other cases summary extracts of the resources will be made available freely, but individuals will be required to join the AMA or relevant member organisation to gain full access.
Are there any copyright restrictions on resources in the knowledge bank?
I acknowledge that I have read, understood and agree to co-operate with the reasonable requests by the AMA and will uphold these standards of conduct
The AMA reserves the right to reject the material or return this to you for revision if it does not meet the specifications of standards required by the AMA.
If you are freelance, a consultant, self-employed or working through an agency you are responsible for your own professional indemnity insurance. Employees of organisations need to be aware that if appropriate insurance is not in place then they could be personally responsible. It is therefore important for employees to satisfy themselves that appropriate cover is in place.
It is your responsibility to ensure that any images you send for use with your contribution are public domain or open content images and/or to obtain the relevant permissions to use them.
You warrant to the AMA that your resource content and any accompanying material will be in no way a violation of existing copyright or intellectual property rights, including but not limited to copyright and related rights, trademarks, right in get-up and any other intellectual property right whether registered or unregistered (“Intellectual Property”), will contain nothing of a libellous, obscene or unlawful nature and that all statements contained purporting to be facts will be true.
You consent to the AMA producing additional content to create awareness and promote your contribution. This would appear in on and offline publications, e-bulletins and through social media platforms.
The AMA is committed to equality of access and opportunity and aims to provide services in forms which address the access requirements of disabled people. The AMA will let you know where possible if there are any specific requirements you should take into account when submitting your contribution.