SSDP Wales Resources

Small Scale Development Programme: Wales

Explore a mix of strategic marketing skills with resources  inspired by the new programme from the AMA.

Small Scale Development Programme: Wales

Explore a mix of strategic marketing skills with resources inspired by the new programme from the AMA

The Small Scale Development Programme: Wales (SSDP: Wales) is a brand-new programme from the AMA for 2022. It’s built to help small organisations get the skills and knowledge they need to take a strategic, effective approach to their marketing.

The programme is spread across six workshops, that focus on five essential topics:

  • Marketing strategy framework and Vision/Mission
  • Brand
  • Understanding your audiences
  • Setting objectives and identifying strategies
  • Planning communications

Below you can explore a selection of curated resources that supplement the workshops undertaken within the programme.

Please note: Whilst this programme has a focus on small organisations based in Wales, these resources are suitable for anyone looking to improve their strategic marketing knowledge.

SSDP: Wales is sponsored by Ticketsolve, in partnership with Creu Cymru and with funding from Arts Council of Wales.

Marketing strategy framework and Vision/Mission

These resources explore how to build more inclusive and relevant organisations.

Brand

These resources explore how to build a successful brand.

Understanding your audiences

These resources explore how to utilise your data to better engage with your audiences.

Setting objectives and identifying strategies

These resources explore various tools that will help you identify audience development strategies that work for your organisation.

Webinars and films
The Ansoff Matrix
 

The Ansoff Matrix

Webinars and films
SMART objectives
 

SMART objectives

Webinars and films
SWOT | TOWS | Strategy Sets
 

SWOT | TOWS | Strategy Sets

Planning communications

These resources explore how to get the most from your comms.

Webinars and films
Reaching digitally excluded audiences
Liverpool Everyman Theatre facade © AMA

Reaching digitally excluded audiences

Webinars and films
How to plan a successful social media campaign
Photo by Rami Al-zayat on Unsplash.

How to plan a successful social media campaign

Webinars and films
How to use emails more effectively — email marketing best practice
Photo by Brett Jordan on Unsplash

How to use emails more effectively — email marketing best practice

Webinars and films
Smart mobile phone with Facebook next to a laptop
Photo by Timothy Hales Bennett on Unsplash.

How to develop a digital engagement strategy that works for your organisation

Webinars and films
Braille reader for computer
Photo by Sigmund on Unsplash.

Accessible websites and delivery — getting started

Guide/tools
A man in a white suit with hands raised out suspended high in the air from a wire
Jamie Beddard, Weighting © Richard Davenport

The Accessible Marketing Guide

With thanks to:

creu-cymru-logo-col resized
Arts Council of Wales funding logo

Sponsored by:

Ticketsolve Logo