SSDP Wales Resources

Small Scale Development Programme: Wales

Explore a mix of strategic marketing skills with resources  inspired by the new programme from the AMA.

Small Scale Development Programme: Wales

Explore a mix of strategic marketing skills with resources inspired by the new programme from the AMA

The Small Scale Development Programme: Wales (SSDP: Wales) is a brand-new programme from the AMA for 2022. It’s built to help small organisations get the skills and knowledge they need to take a strategic, effective approach to their marketing.

The programme is spread across six workshops, that focus on five essential topics:

  • Marketing strategy framework and Vision/Mission
  • Brand
  • Understanding your audiences
  • Setting objectives and identifying strategies
  • Planning communications

Below you can explore a selection of curated resources that supplement the workshops undertaken within the programme.

Please note: Whilst this programme has a focus on small organisations based in Wales, these resources are suitable for anyone looking to improve their strategic marketing knowledge.

SSDP: Wales is sponsored by Ticketsolve, in partnership with Creu Cymru and with funding from Arts Council of Wales.

Marketing strategy framework and Vision/Mission

These resources explore how to build more inclusive and relevant organisations.

Brand

These resources explore how to build a successful brand.

Understanding your audiences

These resources explore how to utilise your data to better engage with your audiences.

Setting objectives and identifying strategies

These resources explore various tools that will help you identify audience development strategies that work for your organisation.

Planning communications

These resources explore how to get the most from your comms.

8 Eco Mindsets. Changemakers with illustration of a garden trowel with eyes and a smile. Conscientious Collaborators with three parts of a beehive with eyes. Justice Defenders with a megaphone. Nature Enthusiasts with a plant. Waste Watchers with a dustbin. Uncompromising Consumers with a shopping bag. Anxious Escapists with a star. Disinterested Disengagers with a silhouette of a bored looking face.
 

Segmentation: Eco Mindsets

A free segmentation framework to shape environmental sustainability plans and craft messaging that fits your brand and offer. A look ...
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Webinar: How to do a simple health check on your website

In this one-hour webinar, Digital Culture Network's Tech Champion for Websites, Andy Leitch will show you how to easily audit ...
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How to support a trans employee

Ren James, Head of Content & Web Projects at Splitpixel guides us through how we can support trans employees. Originally ...
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Podcast: Fail fast, learn fast, succeed fast

In this episode of Ticketsolve's Arts and Everything In Between podcast, Lucy Costelloe sits down with Gail Jones, Communications Manager ...
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Podcast: Opening doors for all – funding arts for the future

In this episode of Ticketsolve's Arts and Everything In Between podcast, host Priya Patel speaks to senior consultant for arts ...
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Foundling Museum, Workshop. © Wilkie Branson Photography. Courtesy Foundling Museum Family Workshops.

Toolkit: Museums, emotions and brand

A practical toolkit that supports museums to use emotional branding to grow support and connect in meaningful ways with their ...
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Family on Mail Rail at the Postal Museum. Copyright The Postal Museum.

Why museums should use emotional branding to grow their support

The UK’s museums are a huge success story. In 2019/20, around 50% of adults in England visited a museum – ...
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Small changes, big results. Innovative approaches to ticketing, fundraising and more

To meet a complex and rapidly changing environment, we need to respond differently. We must make innovation routine. This playbook ...
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Sustainability: The ETC Theatre Green Book

A step-by-step, easy-to-use tool to guide European Theatres towards net zero emissions across their productions, buildings and operations. It is ...
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Image by Yves from Pixabay

The AMA’s Green Guide to Working from Home

This comprehensive guide offers practical strategies for sustainable remote work.  From innovative waste management techniques to energy-efficient home office setups, ...

With thanks to:

creu-cymru-logo-col resized
Arts Council of Wales funding logo

Sponsored by:

Ticketsolve Logo