What happens when a gallery treats YouTube not as a dumping ground for old talks or show trailers, but as a serious tool for international audience development? Georgina Brooke, Senior Content Strategist at One Further walks us through it. First published on the Cultural Content newsletter of digital specialists One Further.
1. Choosing the right channels and platforms A good way to start to think about your organisation’s use of digital channels and platforms is to start with what your aims are. Are you hoping to draw in new audiences, market a series of events, or fundraise? Having a sense of what you’d like to achieve … Read more
1. What a leader needs to know about social media As a leader, you need to get to grips with how to benefit from social media without getting lost in the details of each social media platform. This guide summarises the essentials of what you need to know. Whether you plan to use it in … Read more
1. Introduction When lockdown first struck, we were about to embark upon the public engagement phase of the Eastern Cloisters Project (ECP), supported by National Lottery Heritage Fund, at Hereford Cathedral. We started 2020 with a speed dating event sharing research and an afternoon tea party, which reunited previous residents of the cloisters, and then … Read more
In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study, Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including … Read more
Optimise your YouTube channel and drive engagement with tips from the Canvas YouTube Playbook.
Helen Black reveals the ideas behind the project that established TAG as the first company in Scotland with a presence on YouTube and their discoveries about using social-networking websites.
A demonstration of the value of ethnography – how to interpret outcomes rather than needs in order to understand the drivers for attending the arts. Siamack Salari argues that it can provide new insights into the way that consumers interact or engage with the arts and includes interviews with a couple of arts attenders, finding … Read more
When planning a marketing video it is important to identify its target audience and marketing objectives, and to ensure content is not overshadowed by artistic expression. A distribution strategy needs to be devised and, wherever possible, outcomes measured. This comprehensive guide identifies six key points to consider when planning a marketing video to ensure the video … Read more
What is ‘hyperlocal’ journalism and how can it help you? Local websites and blogs can be both a useful source of information and also a vital link to communities for arts and cultural audiences as Sarah Hartley from hyperlocal experts Talk About Local explains in this guide.