Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics. Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.
Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.
A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.
A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.
To help you focus on tackling users’ primary frustrations, the digital agency and arts sector specialists Supercool have identified the top three most common issues that crop up during user testing. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.
It’s important to remember that digital platforms only exist to help us communicate with our audiences: human beings. A recap of the talk given by Alex Gowan-Webster, Head of Technology at Cog Design at AMA’s Digital Marketing Day, 2004, Being Human.
Substrakt have analysed the performance of the websites of 76 cultural organisations based in Europe and North America and summarised the key findings in this comprehensive report. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at large is … Read more
London Museum’s new website landed in July 2024 and also marks the launch of their new brand and another important milestone in the journey towards the opening of their new museum at Smithfield in 2026. Their Head of Digital Innovation, Trish Thomas, takes us through their digital transformation story.
Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat detail how Art Fund developed a more joined up, coherent approach to digital.
Kate Mroczkowski, Strategy Director at the digital design agency Supercool discusses some of the trickier bits of managing a digital project – and what you can do to make it easier.