1. Why it’s important to track your content online after posting Measure the success of your efforts and leverage the insights to help you: Target underperforming segments of your audience Know what type of content your audience enjoys Understand which of your marketing channels are working best, and how to improve your performance Understand where … Read more
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1. Understanding the audiences we serve The last few years have seen a necessary acceleration in the digitisation of the UK heritage sector. From the digital upskilling of employees and volunteers, to providing for digital audiences on an unprecedented scale, these changes have no doubt presented challenges to a fundamentally in-person industry. But there are … Read more
All the resources referred to in this presentation can be found on this website. This video is 12 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. Download transcript of English captions (Word file 24kb).
How can I support diversity and inclusion through my online content? A step-by-step guide to inclusivity
1. What is diversity and inclusion, and why should it be a priority for your heritage organisation? From its exploration of our collective pasts to its protection of our public spaces, the UK’s vibrant heritage sector ultimately exists to celebrate our stories as a nation. It is therefore vital that it reflects the diverse makeup … Read more
This recording has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. This recording is four minutes and 36 seconds long. Download: transcript of English captions (Word file 22kb).
Introduction Creating content that audiences can consume online is now part and parcel of the way organisations operate. There are plenty of different content types that organisations can embrace, including articles, podcasts, videos, and much more. The heritage sector is no stranger to content – content is all about storytelling and heritage organisations have a … Read more
Content creation can be costly, whether you’re generating it internally or using external partners. In this article, we share advice on how you can budget effectively and some cost-saving tips that can help along the way. Whilst it is costly, it can reap massive benefits. From raising your profile, to securing new supporters and members. … Read more
1. Introduction Content comes in various forms, on various platforms, in various styles. You might want to film a video documenting the architecture of a certain listed building. Or maybe you want to write a post on social media explaining the resurgence of a certain species of butterfly. Or perhaps you want to put together … Read more
Irrespective of how a website is accessed or navigated, what device is used, internet connection, software, language, location, or ability, a website should work for everyone. Substrakt, digital agency specialising in the cultural sector, talks us through how making a website more accessible naturally results in it being more usable for everyone.
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This webinar recording is one hour and four minutes in length. This video was produced as part of the Digital Heritage Lab ― a digital skills development programme … Read more