Resources tagged with website



A black and white artistic photograph showing multiple bicycle wheels suspended in the air against a cloudy sky. The wheels are arranged in a chaotic, overlapping cluster, creating an abstract sculpture-like formation. Small decorative elements or lights appear to radiate from the wheels like spokes or stars. The composition creates a dreamlike, surreal effect with approximately 15-20 bicycle wheels of various sizes floating together

How to run a basic website carbon audit

Owen Matthews, Director at Ten4Design, shows us a quick, practical way to understand our website’s environmental impact using tools we already use every day.

An atom of carbon. AI generated.

Digital sustainability: most frequently asked questions

In collaboration with Digital Carbon Online, the digital agency and arts sector specialists Supercool measured the carbon footprints of 66 cultural websites. Tracking nearly 9 million page visits over 3 months, they collated and analysed the data – and this first-of-its-kind report is the result of that work.

Substrakt Benchmark Cultural website performance 2025 Report front cover

Benchmark report: Cultural website performance (2025)

The second edition of Substrakt’s annual website benchmark report, analysing the website data of 87 cultural organisations across the UK, Europe and North America, from January to December 2024. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at … Read more

A garden gnome wearing a sun hat and looking through a large pair of binoculars.

Search Engines and SEO for AI Generative Search

Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

iPad being held showing accessibility guidelines and heading hierarchy

Web design brand guidelines: web accessibility

Web accessibility standards are constantly developing and your brand guidelines need to keep on top of the changes. Rob Marshall, Creative Director at the full-service digital solutions provider Splitpixel guides as through how to evolve your brand guidelines to ensure your digital presence is accessible to all.

Two pots of nailvarnish, one yellow, one purple. The varnish lies in puddles and merges together.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

A small car at the beginning of a winding road through a mountain landscape. Two legs wearing white sneakers stick out of the window.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Bits of a Lego figure including head, body, arms and legs. Plus a Lego spanner.

Websites: Common user testing issues and how to fix them

To help you focus on tackling users’ primary frustrations, the digital agency and arts sector specialists Supercool have identified the top three most common issues that crop up during user testing. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.

Alex Gowan-Webster on stage in front of a large screen talking at AMA digital day 2024

Optimising your website for humans

It’s important to remember that digital platforms only exist to help us communicate with our audiences: human beings. A recap of the talk given by Alex Gowan-Webster, Head of Technology at Cog Design at AMA’s Digital Marketing Day, 2004, Being Human.