AMA Conference 2020

Resources tagged with visual



Experiencing the arts through touch

In partnership with Vision Australia and Sculpture by the Sea, The Art Gallery of Western Australia held tactile tours at the 2009 Sculpture by the Sea exhibition at Cottesloe Beach for people with visual impairments. This case study outlines the key planning stages, implementation and key learnings of the award winning touch tour and is … Read more

How to maximise the impact of your brand and design

This practical case study presents Manchester Art Gallery’s approach to branding research and implementation. It shows how organisations can adapt different design communications to ensure they appeal to various audience groups – without diluting the brand or confusing the message. With audience research at the heart, this case study demonstrates how organisations can effectively and … Read more

Visual persuasion – choosing the best images

Heather Maitland looks into research showing that images are the most powerful tool we have – working in some unexpected ways. Effective images need to trigger pre-programmed, emotion-laden responses to visual cues and here we discover how to choose images that will do that.