AMA Conference 2020

Resources tagged with visual art



Creative Black Country: art in unusual locations

Ecorys shares Creative Black Country’s experience of building non-arts partnerships with landlords and the Midland Pub Association. Discover what they learned through their successful artistic programme across seven Desi pubs.

Generation Tour: engaging families in contemporary art

Elaine Lees and Sallyanne Flemons share insight into what families want from contemporary visual art. Explore the results of Generation Tour, which aimed to attract family audiences to four contemporary art galleries in the north of England.

Future cultural spaces – online platforms for culture

Discover the Google Cultural Institute, and how cultural organisations are partnering with Google to create online exhibitions. This transcript of a keynote presentation also looks at what online exhibitions could mean for audiences and arts organisations in the future.

Experiencing the arts through touch

In partnership with Vision Australia and Sculpture by the Sea, The Art Gallery of Western Australia held tactile tours at the 2009 Sculpture by the Sea exhibition at Cottesloe Beach for people with visual impairments. This case study outlines the key planning stages, implementation and key learnings of the award winning touch tour and is … Read more

Developing audiences for contemporary art in the Inner and Outer Hebrides

Atlas Arts develops audiences for contemporary art in the Inner and Outer Hebrides with a team of just two people.  Working without a venue, the artists Atlas Arts commission work in different ways but all of them make connections with the contemporary world around them, tapping into the unique qualities of the local, rural area.  This … Read more

Rural regeneration through the visual arts

The Lancashire Witches 400 project explored the heritage of the Lancashire Witches and the 400th anniversary of their trial and execution, alongside the enduring theme of persecution today. A diverse, creative programme initiated by Green Close Studios, involved hundreds of people participating in free workshops, talks and exhibitions featuring work from schools and the local community. There have … Read more

Harnessing the power of ambassadors

Katie Booth, Events and Tourism Marketing Manager at Tate and Mark Miller, Convenor of Young People’s Programmes, Tate talked to AMA conference 2013 delegates about ambassadors and about the work that they do with the Tate Collective and about the successful Hyperlink festival.

Tackling graffiti through art related engagement

This social marketing case study has been shared by the National Social Marketing Centre.  In 2007 Brent Council’s Graffiti Partnership Board (a multi-agency partnership) successfully led diversionary activities and implemented a stronger investigation and enforcement strategy to tackle graffiti in the area.  The approach was developed after extensive research and engagement with young people, graffiti … Read more

Art lending through libraries

Art To Go is an art lending programme in place at an Iowa City Public Library (ICPL) since 1965. It’s a great example of one of the many unconventional ways libraries can enrich the lives of the communities they serve. The collection, which has about 400 items, is available to any patron with an ICPL … Read more

Gaining loyal visitors at BALTIC

Contemporary visual art is often ‘hard’ – it is not always pretty or easy to understand. For a contemporary art gallery to rely purely on the ‘face value’ impact of a piece to engage visitors and secure their return would be foolhardy