Podcast: Branding Hong Kong’s M+ Museum
Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.
Resources tagged with visitors
Five top tips on setting museum admission prices
New research suggests how you can optimise income and position yourself effectively in the market, while maintaining accessibility. Based on the findings, Jennie Jiricny, Museum Marketing Relationship Manager at Art Fund gives us five top tips on setting museum admission prices.
How to get visitor feedback online to improve what you do
1. Introduction The digital sphere offers endless possibilities for finding out information about those you interact with, so much so that being offered numerous choices and options can seem like a taunting place to be. Stats are everywhere – from Facebook reporting to the multi-faceted Google Analytics – all of which can be so useful … Read more
AIM Success Guide: successful visitor experience – getting it right
Victoria Wallace from Leeds Castle shares some valuable advice for getting your visitor experience right.
Continuously experimenting at the Eden Project
At the Eden Project they ‘flex’ the product to meet their various visitor profile needs. They take risks with this policy of flexing the product and inventing new things. Andy Jasper from the Eden Project gave a keynote presentation exploring this policy and how they evaluate and make decisions based on that.
Creating engaging brand experiences with emotion-based visitor research
This article was first published on Research Access. It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’. The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at … Read more
Visitor segmentation
The Wildfowl & Wetlands Trust (WWT) is one of the world’s largest and most respected wetland conservation organisations working globally to safeguard and improve wetlands for wildlife and people. The work of WWT is supported by a much valued membership base of over 200,000 people. In 2010 WWT embarked on a major piece of research to help … Read more
Setting organisational vision and values that impact marketing strategy
NEMO is a Science Centre in Amsterdam, and one of the Netherlands leading attractions. NEMO wanted to reassess its organisational priorities and worked with arts consultancy Wonderbird to establish NEMO 3.0, the vision of NEMO in the future, and to set a marketing strategy that can support that vision.
CRM strategy – why is a seamless customer journey so important?
Across the cultural sector, organisations are thinking about customer journeys. From the first piece of communication to their experiences of a venue, everything you do contributes to whether or not a good relationship can be created. In this article, Sarah Chambers considers customer relationship management (CRM) and what it should look like for arts and … Read more
Developing a visitor base and growing participation
What can be done to improve the capabilities of arts organisations to both develop a strong and sustained customer/visitor base and build participation in the arts? This report examines how organisations can understand the motivations of our audiences and customers, and develop skills to create and maintain a customer base. It also considers participation and … Read more