Resources tagged with vision



How to create a successful IT strategy

1. Introduction Digital technology is transforming how people connect with the histories, objects and places that mean the most to them. Heritage professionals rely on technology to perform most of their daily tasks. You need the right technology, people and processes in place to drive digital innovation and support day-to-day operations in your organisation. That’s … Read more

Developing your digital strategy

1. Introduction Developing a digital strategy helps to provide a sense of direction.  It also creates clarity amongst your team and trustees about the kind of investments needed to stay in touch with a rapidly evolving online environment.  Without a clear strategy, you can find yourself in a situation where you are responding impulsively to … Read more

Arts Survival Training: An AMA Podcast. Episode 1 – Mission, Vision and Values

Arts Survival Training is a podcast from the Arts Marketing Association about creating stronger, more resilient arts organisations. In each episode, you’ll hear UK arts professionals weigh in on the skills and mindsets our field needs in order to survive in the face of social, political, and environmental challenges. Arts Survival Training is hosted, edited, and produced … Read more

Business planning during a time of change

Jo Towler, Executive Director of Candoco Dance Company, spoke to AMA editor, Jacqueline Haxton, about how Creative United’s Prosper advisor Marina Norris helped Candoco develop its Business Plan during a time of organisational change.

Quick guide: vision & mission

A quick and simple toolkit to help you develop powerful vision and mission statements for your organisation. Based on training designed by Mel Larsen for the AMA’s Small Scale Development Programme.

What is your core purpose?

In this article, which was originally published in Arts Professional, Michelle Wright from Cause4 asks the question: are vision, mission and values at the heart of good cultural fundraising? Michelle explains why arts organisations need to be clear about their fundamental purpose; that vision, mission and purpose states the organisation’s essence, character and direction.

Beyond content strategy

The development of Chapter Arts Centre’s website considers people, passion and creating content that brings people closer to you. This resource explores why Chapter developed its content strategy in the way it did, including key things to think about, such as steps in the process, tying things back to your mission, vision and values, and … Read more