Does everyone place a value on culture and if so, do they value it in the same way? And do people get the opportunity to engage in what they value most? This online discussion brings together contributors whose work is reshaping cultural value in the UK.
The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) looks at how we can use dynamic pricing to better understand our audiences.
In this article, which was originally published in Arts Professional, Michelle Wright from Cause4 asks the question: are vision, mission and values at the heart of good cultural fundraising? Michelle explains why arts organisations need to be clear about their fundamental purpose; that vision, mission and purpose states the organisation’s essence, character and direction.
This paper argues that the reluctance to use rigorous economic methods has hindered, rather than helped, the case for the arts. It seeks to demonstrate how economics can provide the tools to ‘measure’ and validate the intrinsic value of art.
Can you say what value your organisation adds to people’s lives? How do you use that knowledge strategically to build lasting relationships with audience members? How we think about and talk about the art we produce has a direct impact on the levels of support we can expect from our audiences; here we find out … Read more
This report highlights the evidence for the importance of museums, libraries and archives. It does so by understanding their role delivering public value. This document identifies how museums, libraries and archives have adapted to the changing demands of the public whom they serve, and have asserted themselves as providers of knowledge and inspiration. The report: Demonstrates how popular … Read more
A study to identify the economic contribution of the main arts organisations to the Birmingham economy and the impact they have on the image, profile and perceptions of the city and wider West Midlands region.
This document brings together a vast body of research and experience to demonstrate how research can develop museums’ and galleries’ ambitions, vision, models and methodologies to enable a much more meaningful measure of impact and value.
The study develops locally relevant indicators and measures to prove the value of culture, with particular reference to central and local government agendas including: Quality of Life and Shared Priorities (commissioned by Shropshire County Council). These locally relevant indicators relate to the impact and outcomes of Cultural Services’ actions across healthy lifestyles, community safety and … Read more
The research quantified the instant appeal of proposed titles, explored the interest in and understanding of proposed titles and exhibition content, determined the likelihood of attendance by visitor type, and explored the dynamics of a visit – how far potential visitors will travel, who they will visit with, willingness to pay. Five exhibitions were tested, … Read more