AMA Conference 2020

Resources tagged with value propositions

Approaches for digital transformation

1. Introduction In this guide, our expert Dr Amelia Knowlson presents some examples of how other heritage organisations have successfully used digital to transform what they do. Digital transformation is about changing how you do things, challenging traditional approaches, and creating new value for new audiences. The way that you approach this will differ depending … Read more

Value proposition in the performing arts

The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) looks at how we can use dynamic pricing to better understand our audiences.