1. Introduction Trying to pin down who your audience is hard enough in person, never mind if they’re audiences online who you might not have engaged with yet. All too often it’s the case that we make presumptions about who these people are – it’s only natural – and speak to just one group of … Read more
Mentor on the AMA’s Audience Diversity Academy, Rachel Grossman, highlights six different engager groups to inspire programming to a broader spectrum of participants.
Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.