Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free … Read more
Following his successful session at our annual conference, A New Adventure, Birmingham (2022), Andrew Ladd from Ten4 Design looks at the shortcomings of ‘What’s On’ pages and how you can replace them with more streamlined and useful user experiences on your own website.
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This session recording is 24 minutes in length. This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to … Read more
1. Introduction This practical guide takes you through a step-by-step process to identify your audiences and their key journeys. It starts by looking at your Google Analytics data, followed by looking at various way to get user feedback. We use the term ‘audiences’ rather than ‘users’, ‘visitors’ or ‘customers’. In this context, ‘audience’ means a … Read more
Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.
This guide and template created by Thrive will help you identify your ideal audiences.