Empower the future with digital
Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.
Resources tagged with user experience
Five questions to ask before you automate something on your website
Andrew Ladd, Senior Product Strategist at Ten4 Design, helps us navigate the key questions we need to answer before automating our websites.
10 things about PDF content and why you should avoid it
PDF content is inaccessible, creates a poor user experience, and yet somehow, it persists. Whether you’re trying to understand if PDFs are really that bad, or you’re trying to make the case for getting rid of them in your organisation, content strategist Lauren Pope, Founder and Director at La Pope, tells you what you need … Read more
Audiences at the Heart: Supercool collection
Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free … Read more
Audience behaviours are changing. Leveraging customer networks in a digital world.
When was the last time you examined the myriad journeys your customers take with your organisation? Erin Lively Koppel, Chief Strategy Officer at Tessitura Network outlines five key factors to guide your thoughts about customer interaction in a digital world.
Why you should get rid of your ‘What’s On’ page
Following his successful session at our annual conference, A New Adventure, Birmingham (2022), Andrew Ladd from Ten4 Design looks at the shortcomings of ‘What’s On’ pages and how you can replace them with more streamlined and useful user experiences on your own website.
Exploring some popular digital applications that can enhance the audience experience
1. Introduction Heritage sites and exhibitions have the potential to capture the public’s imagination and provide valuable connection to who we are and the significance of place. Cultural organisations engage with a diverse range of audiences, publics and stakeholders who will benefit from new ways of engaging with the past. As such, continual technological innovation … Read more
Using the digital business model canvas to prioritise what to change
1. Introduction Once you have examined the potential benefits of applying digital approaches and technology in your organisation, you may feel that you need to shift your current ways of working in order to more effectively engage with these kinds of opportunities. Updating your business model is a good way to begin this process and … Read more
Video: Website navigation — putting user experience first
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This session recording is 24 minutes in length. This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to … Read more
How to identify audience journeys on your website
1. Introduction This practical guide takes you through a step-by-step process to identify your audiences and their key journeys. It starts by looking at your Google Analytics data, followed by looking at various way to get user feedback. We use the term ‘audiences’ rather than ‘users’, ‘visitors’ or ‘customers’. In this context, ‘audience’ means a … Read more