AMA Conference 2020

Resources tagged with understanding audiences



Segmenting your audience toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.

Wellbeing through Covid: a deep dive from our Covid-19 Participation Monitor

Which audiences have felt the impact on their wellbeing the hardest? And which arts, culture or heritage activities had the most positive impact on people’s wellbeing?  Following our initial findings from the third wave of The Audience Agency’s Cultural Participation Monitor that we published recently, we now have a deep dive into the specific impacts … Read more

Reaching digitally excluded audiences

Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services than ever before. In this Digital Heritage Lab webinar recording, Christina Lister takes a closer look at what we mean by digitally excluded audiences, why and in … Read more

Willingness to attend: findings from the Covid-19 participation monitor

Which audiences are ready to return?  This report from The Audience Agency shares findings from a nationwide survey, the Cultural Participation Monitor. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.