Resources tagged with Trends

Podcast Corner: marketing trends and predictions for 2024

Well, making a prediction isn’t about getting it right or wrong it’s simply about evoking some thought and conversation. With that in mind we’ve pulled together some of our favourite podcast episodes full of  predictions of the marketing trends in store for 2024.

A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

Heritage Innovation diary

The Arts Marketing Association (AMA) was one of 35 organisations awarded a Heritage Innovation Fund grant supported by The National Lottery Heritage Fund. Paul Blundell, the AMA’s Head of Digital Research & Development, takes us through key moments in his diary as he explores challenges and pioneering solutions for making the heritage workforce fit for the future.  … Read more

The future of social in 2023 looks like…

Steven Franklin, Social Media Manager, National Archives talks us through his predictions for social media content form and platforms for 2023. First published on the Cultural Content newsletter of digital specialists One Further

5 reasons why you need a digital strategy in 2023

One of the main reasons a digital marketing strategy can help creative and cultural organisations and individuals is that simply having a strategy will increase your level of success, in whatever it is you set out to achieve. Ollie Couling, Tech Champion at Arts Council England’s Digital Culture Network explains why and how.

Using cryptocurrencies and non-fungible tokens (NFTs) for fundraising

1. What are cryptocurrencies? An increasing number of charities have started to accept donations through digital cryptocurrencies, such as Bitcoin. But what are cryptocurrencies and how do they work? Our expert, Dr Stephen Dobson, University of Leeds, looks at the considerations for non-profit organisations of using cryptocurrencies as part of the digital transformation of fundraising, as … Read more

Research for business model innovation

1. What research might I need? When collecting data and information to support a change in your business model, it can be difficult to see the wood for the trees. There are often so many factors to consider that it can be easy to focus on the information that is close to hand, or familiar, … Read more

Culture Restart: Trends and trajectories

The Insights Alliance (Baker Richards, Indigo and One Further) look back on 18 months of data gathered directly from cultural audiences – the fluctuations in confidence levels, the key dividing issues and the lessons we’ve learnt along the way.