AMA Conference 2020

Resources tagged with training



Managing volunteers with digital tools

1. Introduction In this resource, our expert Stephen Dobson from the University of Leeds, explores the digital tools which may be helpful in the volunteer management process. Volunteers are of immense importance to the heritage sector.  A 2020 study carried out by the Heritage Volunteering Group found that 45% of heritage organisations relied on volunteers … Read more

Creative leadership – learning on the job

Sue Emmas, Artistic Director, Regional Theatre Young Director Scheme (RTYDS) explains their work addressing the needs of directors from backgrounds currently under-represented in UK theatre.

Creating a successful arts-based initiative

Many arts organisations are making effective use of their assets and selling products and services to business to generate income. This guidance gives examples (Circus Space and Welsh National Opera) of how the arts sector has skills and ways of operating which are directly transferable to businesses – training, personal development, entertainment. It concludes by … Read more

Business sponsorship: how it works

Raising money in the form of sponsorship from a business is all about building relationships. This guide is intended as a brief introduction to sponsorship of the arts for galleries and museums. Guidance includes assessing your organisation, researching the market, making an approach and sources of further information and training.

Artistic involvement stimulates and motivates staff

A case study about how a company manufacturing sewing machines started by sponsoring an exhibition and has since immersed itself in the creative environment. Staff involvement in the community has made them more confident in their own skills, seen to be more effective than traditional forms of corporate training.

Arts Marketing Standards, Trainer's Toolkit

The AMA (Arts Marketing Association) is committed to raising the standard of arts marketing across the sector. We have contextualised the marketing National Occupational Standards (NOS) for the arts and cultural sector and have created an online suite of training needs analysis tools. This means that for the first time the industry will have a … Read more