Resources tagged with tourism



Behind the Scenes: Dorset Moon – one small step to giant success

In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.

Behind the Scenes: Bridging the gap between tourism and culture

Laura Mulhern, arts marketer for Dorset Moon and AMA member, takes us through how three festivals in Dorset came together for the first time to  produce a joint festival – Dorset Moon. Featuring Luke Jerram‘s internationally acclaimed Museum of the Moon a key objective of the collaboration was to bridge the gap between tourism and … Read more

Collaborative digital marketing for cultural tourism

The website creativetourist.com began as a collaborative digital marketing campaign for the Manchester Museums Consortium – nine of the large museums and galleries in Manchester city centre and The Quays. It now averages 50,000 unique hits a month from a highly engaged and loyal cultural readership, and has broadened its remit to promote cultural activities across … Read more

How Visit London can help you reach more visitors

This factsheet explains the advice and support that Visit London offers in order to reach more visitors. You’ll find links to further free online resources, information about partnership opportunities, marketing and PR campaign ideas, and details of how to get listed on the Visit London website. There’s also a handy top tips section for developing … Read more

Evidence in Making the Case for Museums, Libraries and Archives

This report highlights the evidence for the importance of museums, libraries and archives. It does so by understanding their role delivering public value. This document identifies how museums, libraries and archives have adapted to the changing demands of the public whom they serve, and have asserted themselves as providers of knowledge and inspiration. The report: Demonstrates how popular … Read more

The growth of the folk festival in cultural tourism

The folk festival scene is growing and is an essential part of the folk industry, providing performance opportunities, local employment, a market place for local products, a stimulus to local economies and audience development opportunities. This report looks at the rising impact of the folk festival on local economies and cultural tourism using research from … Read more

How intelligence supports more effective strategic cultural tourism marketing

Interpreting and applying the ArkLeisure segmentation model for culture, and especially cultural tourists, is about understanding values, needs, aspirations and interests. Tourism South East used the model to bring partners together to build a picture of the market, identify opportunities, develop channels and campaigns to increase income (for day visits and overnight stays) and consistency … Read more

Family friendly tourism – how to get families to visit a destination

The Family Friendly campaign developed a tourism element to enable Greater Manchester to develop and strengthen its brand across cultural and leisure sectors within a 2 hour 
drive time of Manchester. The aim was to attract new UK visiting families, especially short-break takers and day visitors. Seasonal, targeted campaigns worked with transport providers, the tourist … Read more

Reviewing the Family Friendly Campaign – Final Report 2001

Following a number of years of campaign and product development, the Family Friendly project has undertaken a full strategic review. With the development of an audience focused approach at its heart, a series of venue-based case studies explores how to create a family friendly venue, increasing and improving family provision, collaborative marketing, and taking the … Read more