1. Introduction If you find yourself responsible for introducing new digital software and services into your heritage organisation, the good news is that you don’t have to do it on your own. Our expert, Chris Unitt, takes you through where and how to find help, and provides a useful list of dos and don’ts. … Read more
Helen Dunnett, Director, Helen Dunnett Consulting shares five ways a Customer Relationship Management system (CRM) can build your audience. Includes advice on avoiding costly mistakes, understanding your goals, choosing the right system, simplifying processes and engagement.
SeatGeek, the mobile-focused ticking platform takes us through their work with Cork Opera House to increase functionality through all of its sales channels.
The VE:Forum, in partnership with Indigo and BOP Consulting, has produced this CRM guide to provide a framework for visitor attractions to evaluate their existing system(s), or explore the possibility of investing in a new one. It draws on the experiences of a number of visitor attractions who have recently changed systems or considered changing systems. Alongside the attractions … Read more
Katy Raines of Indigo gives us her thoughts on the latest guide from the VE:Forum on choosing the right ticketing/CRM system for your visitor attraction.
Helen Dunnett, Director of Helen Dunnett Consulting has created a series of guides and tools to help you discover the joys of a well thought-out CRM system. Here she looks at pricing models and payment methods.
This guide on Selecting Ticketing Systems was updated in March 2018 from an earlier ADUK resource sheet first shared on CultureHive in 2012. Authored by Roger Tomlinson . Updated by Helen Dunnett.
Implementing a CRM system is not just about technology it’s a strategy and a philosophy. So assuming that you’ve chosen the right one for you these five top tips will help you with the road ahead. Originally published from author Mags Rivett, Marketing Manager at Purple Vision. This guide has been updated by Helen Dunnett, … Read more
If you’re reviewing your approach to pricing then this article may prove useful. You’ll find an expert introduction to pricing theory, including the influences on pricing, how to understand value and the variables you can use to differentiate prices. There’s also a practical case study from City of Birmingham Symphony Orchestra (CBSO) which discusses the changes they … Read more
As we now have to achieve more with less – and prove what we’re doing is effective – it’s more urgent than ever to get a customer relationship strategy in place. So argues Helen Dunnett in this article about ‘balanced database’ – an intensive training programme by Purple Seven that provides software, training and marketing … Read more