Thinking BIG worksheet 7a: planning revisions to your strategic marketing plan
Plan revisions to your strategic marketing plan with this practical worksheet designed for use with the Thinking BIG! resource.
Resources tagged with Thinking Big
Thinking BIG worksheet 7b: TOWS analysis
Turn your SWOT analysis (strengths, weaknesses, opportunities and threats) into TOWS to give you strategic options for your marketing planning with this practical worksheet for use with the Thinking BIG! resource.
Thinking BIG worksheet 8: strategy sets
Explore the implications of your proposed marketing strategy sets with this practical worksheet designed for use with the Thinking BIG! resource.
Thinking BIG worksheet 9: branding and positioning
Plan your organisation’s branding and positioning with this practical worksheet for use with the Thinking BIG! resource.
Thinking BIG worksheet 10: marketing mix
Take a strategic approach to the marketing mix with this practical worksheet for use with the Thinking BIG! resource.
Thinking BIG worksheet 11: planning to sell the plan
A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.
Thinking BIG worksheet 12: evaluation
Plan the overall evaluation of your marketing strategy with this practical worksheet for use with the Thinking BIG! resource.
Thinking BIG worksheet 6: creating a SWOT analysis
Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.
Thinking BIG! A guide to strategic marketing planning
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.
Thinking BIG worksheet 1: mission and implied marketing objectives
Draw out the implied marketing objectives in your organisation’s mission statement with this practical worksheet designed for use with the Thinking BIG resource.