AMA Conference 2020

Resources tagged with Thinking Big



Thinking BIG worksheet 2: marketing audit

Carry out a marketing audit with this practical worksheet designed for use with the Thinking Big! resource. Review the current (and past) state of your organisation’s marketing and examine facts, figures and perceptions to answer a number of basic questions.

Thinking BIG worksheet 7b: TOWS analysis

Turn your SWOT analysis (strengths, weaknesses, opportunities and threats) into TOWS to give you strategic options for your marketing planning with this practical worksheet for use with the Thinking BIG! resource.