Thinking BIG worksheet 10: marketing mix
Take a strategic approach to the marketing mix with this practical worksheet for use with the Thinking BIG! resource.
Take a strategic approach to the marketing mix with this practical worksheet for use with the Thinking BIG! resource.
A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.
Plan the overall evaluation of your marketing strategy with this practical worksheet for use with the Thinking BIG! resource.
Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.
Draw out the implied marketing objectives in your organisation’s mission statement with this practical worksheet designed for use with the Thinking BIG resource.
Carry out a marketing audit with this practical worksheet designed for use with the Thinking Big! resource. Review the current (and past) state of your organisation’s marketing and examine facts, figures and perceptions to answer a number of basic questions.
A practical worksheet for use with the Thinking Big! resource to help you carry out a PEST assessment.
Map competitors and collaborators with this practical worksheet for use with the Thinking BIG! resource.
Build an audit of potential market segments with this practical worksheet for use with the Thinking BIG! resource.