Thinking BIG worksheet 6: creating a SWOT analysis
Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.
Resources tagged with Thinking Big
Thinking BIG! A guide to strategic marketing planning
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.
Thinking BIG worksheet 1: mission and implied marketing objectives
Draw out the implied marketing objectives in your organisation’s mission statement with this practical worksheet designed for use with the Thinking BIG resource.
Thinking BIG worksheet 2: marketing audit
Carry out a marketing audit with this practical worksheet designed for use with the Thinking Big! resource. Review the current (and past) state of your organisation’s marketing and examine facts, figures and perceptions to answer a number of basic questions.
Thinking BIG worksheet 3: PEST assessment
A practical worksheet for use with the Thinking Big! resource to help you carry out a PEST assessment.
Thinking BIG worksheet 4: competitors and collaborators
Map competitors and collaborators with this practical worksheet for use with the Thinking BIG! resource.
Thinking BIG worksheet 5: building an audit of potential market segments
Build an audit of potential market segments with this practical worksheet for use with the Thinking BIG! resource.
Thinking BIG worksheet 7a: planning revisions to your strategic marketing plan
Plan revisions to your strategic marketing plan with this practical worksheet designed for use with the Thinking BIG! resource.
Thinking BIG worksheet 7b: TOWS analysis
Turn your SWOT analysis (strengths, weaknesses, opportunities and threats) into TOWS to give you strategic options for your marketing planning with this practical worksheet for use with the Thinking BIG! resource.
Thinking BIG worksheet 8: strategy sets
Explore the implications of your proposed marketing strategy sets with this practical worksheet designed for use with the Thinking BIG! resource.