Thinking BIG worksheet 6: creating a SWOT analysis
Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.
Create a SWOT (strengths, weaknesses, opportunities, threats) analysis as part of your marketing audit with this practical worksheet designed for use with the Thinking BIG! resource.
Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.
Draw out the implied marketing objectives in your organisation’s mission statement with this practical worksheet designed for use with the Thinking BIG resource.
Carry out a marketing audit with this practical worksheet designed for use with the Thinking Big! resource. Review the current (and past) state of your organisation’s marketing and examine facts, figures and perceptions to answer a number of basic questions.
A practical worksheet for use with the Thinking Big! resource to help you carry out a PEST assessment.
Map competitors and collaborators with this practical worksheet for use with the Thinking BIG! resource.
Build an audit of potential market segments with this practical worksheet for use with the Thinking BIG! resource.
Plan revisions to your strategic marketing plan with this practical worksheet designed for use with the Thinking BIG! resource.
Turn your SWOT analysis (strengths, weaknesses, opportunities and threats) into TOWS to give you strategic options for your marketing planning with this practical worksheet for use with the Thinking BIG! resource.
Explore the implications of your proposed marketing strategy sets with this practical worksheet designed for use with the Thinking BIG! resource.