As audience concern about increasing Covid cases grows, what does this mean for the festive season? Despite an uptick in people’s general wellbeing and life satisfaction, latest findings show a growing concern amongst audiences about falling ill, and an expectation of further lockdowns, resulting in high numbers of people either not comfortable or not interested … Read more
What is the impact on the nation’s wellbeing, and when will audiences be returning? Despite the vaccine rollout, there remains a hesitancy to return amongst audiences, with a continuing sense of risk to health and only slow rises in cultural engagement. In first findings from the third wave of the Cultural Participation Monitor, The Audience … Read more
Is Covid-19 further exacerbating existing inequalities in cultural engagement? By now, we know all too well that the pandemic has impacted everyone negatively, but this latest report from The Audience Agency focuses specifically on the inequality of those impacts, asking who is more negatively impacted and looking at how that relates to or exacerbates previously existing … Read more
Which audiences are ready to return? This report from The Audience Agency shares findings from a nationwide survey, the Cultural Participation Monitor. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.
How are the public engaging in digital creative and cultural activities during the pandemic?
This report from The Audience Agency shares findings from a nationwide survey on the public’s views about participating in creative and cultural activities through the pandemic. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.
The Independent Cinema Office conducted a survey to evaluate the impact of the COVID-19 pandemic on the exhibition industry to understand how cinemas can survive in the immediate crisis and be sustainable following resumption of service.
The second blog by Aaron McGregor, Marketing Manager (CRM & Digital) at Almeida Theatre as part of his Fellowship at AMA Digital Lab.
A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.
Laura Cusick, Research Executive at thrive, the Belfast-based audience development agency guides as through what makes a great survey and how quantitative research can give you the insight you need.