AMA Conference 2020

Resources tagged with strategy



Influencer, Influenced or Influential: How do you use data?

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA … Read more

How do I develop a digital content strategy?

1. Introduction A digital content strategy is essential in order for your heritage organisation to find, create and share content for your digital platforms. This resource will take you through how to develop a content strategy that works for your organisation and includes some handy templates to get you started. When digital content is created … Read more

Getting started with objectives and key results

Applying objectives and key results (OKRs) across your organisation can help your team reach its full potential. A practical guide by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022  

Webinar: From implications to action: What now?

How can we all do our bit to achieve positive change in the cultural sector and beyond? This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications with practitioners and policymakers.

Webinar: Change, sustainability & relevance: New business models

‘Pivot’ is one of the most-used words of 2020 – but how much change can cultural organisations realistically make to their business models? This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications with practitioners and … Read more

Build a high performing email marketing funnel in 6 steps

Email marketing is a reliable lead generation and conversion tool, according to most successful marketers. However, without a proper strategy and smooth automation, your email marketing can’t produce your desired results. That’s where email marketing funnels come into play. Raj Marwal an Inbound Marketing Specialist at Branticles explains what they are and why we need to … Read more

Fundraising response to Covid-19: From Response to Recovery

To help fundraisers in this hugely challenging time, The Institute of Fundraising has worked closely with THINK Consulting Solutions to put together an important new resource. From Response to Recovery: Fundraising strategy and Covid-19 takes you through the key strategic questions and issues which face so many charities, providing you with tips, insight, and ideas … Read more

Remaining Positive and Resilient – time to pivot

Throughout April and May 2020 Adam Gallacher, Ambitious 4 Growth delivered a series of free AMA webinars  encouraging cultural organisations to stay positive and resilient throughout the Covid-19 pandemic. Here he sums up the series and tells us now is the time to shake-up tradition, test and explore, reform and respond.

Culture in Lockdown. Part 1: We can do digital, can we do strategy?

In this first of three Think Pieces, Andrew McIntyre, Morris Hargreaves McIntyre (MHM) argues  that the phenomenal effort we’re all putting into giving audiences access to our digital content needs to be re-framed as a series of radical experiments that can make our post-Covid organisations far more audience-focused.

Let’s Create: Arts Council England strategy 2020-2030

Let’s Create: Arts Council England (ACE) strategy 2020 – 2030 sets out the change they want to achieve together over the next decade. It will help put in place conditions that enable creative practitioners, cultural organisations and their workforces to respond nimbly and effectively to what lies ahead, and to shape it for the better. And for Arts Council England, it will determine … Read more