Resources tagged with strategy



A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

Developing a strategy for inclusion, diversity and equality

Historic England believes that the historic environment in England should be accessible and relevant to everyone who lives and visits there, whatever their socio-economic background, race, religion, sexuality, gender, disability, or health.  A useful guide on how to develop a strategy for inclusion, diversity and equality.

Stateside View: Make your DEI commitments mean more

Daniel Acosta, Advertising and Sales Manager at The Dallas Opera, and Andrea Cuevas, Director of Marketing and Communications at Hartford Stage give insight and advice on how marketers can activate their organisation’s diversity and inclusion goals. A Tessitura Network resource.

How to create a successful IT strategy

1. Introduction Digital technology is transforming how people connect with the histories, objects and places that mean the most to them. Heritage professionals rely on technology to perform most of their daily tasks. You need the right technology, people and processes in place to drive digital innovation and support day-to-day operations in your organisation. That’s … Read more

Influencer, Influenced or Influential: How do you use data?

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA … Read more

How do I develop a digital content strategy?

1. Introduction A digital content strategy is essential in order for your heritage organisation to find, create and share content for your digital platforms. This resource will take you through how to develop a content strategy that works for your organisation and includes some handy templates to get you started. When digital content is created … Read more

Getting started with objectives and key results

Applying objectives and key results (OKRs) across your organisation can help your team reach its full potential. A practical guide by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022  

Webinar: From implications to action: What now?

How can we all do our bit to achieve positive change in the cultural sector and beyond? This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications with practitioners and policymakers.

Webinar: Change, sustainability & relevance: New business models

‘Pivot’ is one of the most-used words of 2020 – but how much change can cultural organisations realistically make to their business models? This is a recording of a session from our conference Covid-19: Changing Culture? in November 2021. The conference shared emerging findings from our Covid-19 research project and discussed implications with practitioners and … Read more