AMA Conference 2020

Resources tagged with strategies



How can digital help us become more environmentally sustainable?

1. The relationship between digital technology and environmental sustainability Digital transformation is driven by fast-paced technological change which seeks to transform and make more efficient global processes across sectors. Environmental sustainability is driven by climate change and environmental impact and geopolitical instability. Although digital technology and environmental sustainability may seem unrelated, these concepts can often … Read more

Deciding when to work with a digital strategist

1. What it means to be a digital expert A digital strategist is an expert individual or team that understands all the points of contact between your audience and your organisation where digital plays a part. In this resource, we explain how you can use your expertise, and when you might want to use a … Read more

How to develop a fundraising strategy

This guide will take you through the seven key steps in the fundraising strategy cycle and provide you with the essential ingredients of a good fundraising strategy.

Filling the empty seats first

How important is the person who nearly bought a ticket?  US-based marketing consultant Trevor O’Donnell offers some firm but considered advice on where and how ticketed arts organisations should be placing their sales energies to ensure empty seats are kept to a minimum.  Trevor is a straight talking marketing consultant who has developed marketing/sales strategies … Read more

Customer-centred strategies

In this short article Jim Rosenberg, National Arts Strategies (USA), promotes customer-centred strategies as the way forward for arts organisations.  He argues that an ‘ingrained’ fear of ‘pandering’ to customers could be holding arts organisations back and stresses that what audiences today seek is not necessarily very far from what many arts organisations strive to … Read more

How arts and cultural marketers can predict the future

How to make accurate forecasts and predictions about the future while the external environment is changing and audiences are becoming less predictable. This document identifies useful trends, data and comparisons to help organisations inform future strategies, budgets and resources.