Resources tagged with standards



Creating ethical guidelines for fundraising

This guide provides useful advice on how to set up ethical guidelines to ensure that trustees, staff and any potential commercial partners share a common understanding of your organisation’s ethical values.

Is our web content serving our target markets?

This paper asks: What does the content museums choose to display on the web reveal about their commitment to certain audiences? How do special audiences discern the differences between commitment and special-project pandering? Have we failed audiences by judging our best efforts according to low standards? It looks specifically at the target market of children, reviews the progress … Read more

Arts Marketing Standards, Trainer's Toolkit

The AMA (Arts Marketing Association) is committed to raising the standard of arts marketing across the sector. We have contextualised the marketing National Occupational Standards (NOS) for the arts and cultural sector and have created an online suite of training needs analysis tools. This means that for the first time the industry will have a … Read more

Arts Marketing Standards, Marketer’s Toolkit

The AMA (Arts Marketing Association) is committed to raising the standard of arts marketing across the sector. We have contextualised the marketing National Occupational Standards (NOS) for the arts and cultural sector and have created an online suite of training needs analysis tools. This means that for the first time the industry will have a … Read more