AMA Conference 2020

Resources tagged with stakeholders



How to convince trustees of the need to invest in digital skills development

1. The role of trustees In this resource, our expert, Michael Turnpenny, Head of Museums Development Yorkshire, explores the importance of your trustees in any change programme and considers approaches to convince them of the urgency of change. Trustees are important champions for your organisation and represent its mission and values externally, so having trustees … Read more

Persuading your stakeholders of the value of digital change

1. Planning for change When planning to implement any kind of significant change to the way an organisation runs, it is necessary to make sure you have people on board. This can be especially difficult when adopting digital change as it may challenge staff, trustees and volunteers to get behind a way of working which … Read more

Adding years to life – and life to years

The Cultural Commissioning Programme is a three-year programme running from July 2013 to June 2016, funded by Arts Council England. The programme works to help the arts and cultural sector engage in public sector commissioning and to enable public service commissioners to increase their awareness of the potential for arts and cultural organisations to deliver their outcomes. … Read more

External relations – fundraisers and marketers working together

Challenges arise when multiple departments build separate relationships concurrently with the same stakeholder resulting in an organisation having varying tones of voice, and / or sending mixed or conflicting messages. This AMA conference 2014 session led by Stephen Pidgeon, fundraising consultant and visiting professor of Direct Response Fundraising at University of Plymouth, looked at how successful … Read more

How can a community based dance company be successful in the 21st century

In this white paper Ballet Memphis and National Arts Strategies (USA) share the findings of the initial stage of fact finding work that set out to ‘reinvent’ Ballet Memphis by ‘building bridges to new communities and planning a variety of sustainable scenarios for the future business model’.  It gives a fascinating insight into the questions … Read more

Building relationships with stakeholders

We often think that research sharing between venues and visiting companies is a contentious issue but during some past research Heather Maitland talked to 50 companies and many of them said things like: ‘I don’t encounter massive problems as we have good relationships with venues who are happy as long as they get something in return.’ So what is a good relationship and … Read more