1. The impact of digital technologies Digital technologies are transforming society. Think about how often you use technologies to navigate from one place to another, to order takeaway or to communicate with friends and family. The smartphone in your pocket is more than 1,000 times more powerful than the CRAY1 supercomputer of the 1980s. Digital … Read more
1. Introduction A 2020 report by the Skills Platform (PDF file, 1.54MB) found that digital skills in the charity sector were an important area for investment amongst a wide range of organisations. Almost 70% of the 429 organisations surveyed reported that skills to support ‘widening the reach’ was a key priority. However, 48% of those … Read more
1. What are your digital skills needs? There are many aspects of ‘digital’ that your organisation may feel it needs to know about but not all of them are important to you achieving your goals. Heritage organisations often feel under pressure to use the latest digital technology, but this can lead to missing important knowledge … Read more
1. Introduction In this resource our expert, Dr Stephen Dobson, University of Leeds, explains how you can use ‘Fishbone’ analysis to help you determine which problems your organisation might be able to address with digital change. The first step in identifying the most important areas where digital can have a positive impact on your heritage … Read more
1. Planning for change When planning to implement any kind of significant change to the way an organisation runs, it is necessary to make sure you have people on board. This can be especially difficult when adopting digital change as it may challenge staff, trustees and volunteers to get behind a way of working which … Read more
This article looks at how the Baltic has increased visitor frequency by making the visitor experience an unrivalled one, aiming to convert those who might be supporters of the museum into ‘raving fans’. Claire Byers explains how technology has played its part but so too has staff training.
This article offers a selection of solutions to internal communication challenges often faced by marketing departments. You’ll find an outline of some of the most regularly occurring issues such as trust, lack of understanding and value. There’s advice on how marketing teams should react to these challenges, along with top tips based on the author’s … Read more
Understanding what motivates colleagues can be a powerful way of improving internal communication. This article discusses the Language and Behaviour (LAB) profile tool, created by Rodger Bailey, and how it can be used to explore motivation. The tool works from the premise that each individual has their own perception of reality and assumes that people who … Read more
Effective internal communication is vital in business. This article explores why internal communications are changing, the shifting role of leadership communication, and the importance of linking internal communications to business strategy. Drawing on evidence from various organisations you’ll find practical suggestions about what you need to consider for your organisation – including questioning your own communication barriers.
Empowering and motivating staff is key to internal audience development and brand communication. The author of this article describes the challenges of building commitment amongst staff and highlights his points through a relevant and practical case study from Tyne and Wear Museums. He argues that organisations must ensure efficient communication occurs across all levels, that … Read more