AMA Conference 2020

Resources tagged with social



Selecting a business model to support digital implementation

1. Introduction Your business model sits within a set of way of thinking about how your organisation operates, from your longer-term vision through to the day-to-day implementation of activities. Osterwalder and Pigneur (2010) describe the business model as a ‘framework or logic used to create social and economic value’. You might can visualise these various … Read more

Social Media success stories

Love it or hate it, social media has the power to massively raise the profiles of heritage organisations. Just one, well timed meme can catapult you into the media spotlight resulting in articles in the press and an influx of followers. So which heritage organisations have done this well and what can we learn from … Read more

Corporate social responsibility and the arts

Corporate social responsibility (CSR) is about how business takes account of its economic, social and environmental impacts in the way it operates. These guidelines explain the background to CSR, what it means in practice and how arts organisations can use its frameworks to initiate and develop partnerships with business.

Customer-centred strategies

In this short article Jim Rosenberg, National Arts Strategies (USA), promotes customer-centred strategies as the way forward for arts organisations.  He argues that an ‘ingrained’ fear of ‘pandering’ to customers could be holding arts organisations back and stresses that what audiences today seek is not necessarily very far from what many arts organisations strive to … Read more

SoLoMo – social, local, mobile

Over the last few years, the term SoLoMo, short for ‘Social Local Mobile’, is being used more and more. At its heart is an important concept that will become increasingly important to arts organisations. Having an effective social local mobile strategy simply means understanding the changing customer behaviours that have been brought about by smartphones … Read more