Resources tagged with social media



Podcast Corner: marketing trends and predictions for 2025

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.

Social Media: Is going viral a useful KPI?

As arts organisations navigate an ever-evolving social media landscape, the conversation around “going viral” needs to shift. With Facebook engagement declining, Instagram Reels rising, and platforms like Threads emerging, arts marketers must focus on sustainable strategies rather than viral moments. Florence Bell, Social Media and Digital Content Manager at the Young Vic, breaks down what’s … Read more

Guidance: charities and social media

A useful guide from UK Government on setting a social media policy and managing potential risks when posting social content and engaging on emotive topics.

TikTok: Six evergreen post ideas for your organisation

Six classic ideas for TikTok content from top digital agency HDK. Whether you’re looking for something tried and tested or a little bit of inspiration you’ll find something here. HdK is a Support Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.

Threads. What you need to know.

Steven Franklin, Social Media Manager at the National Archives gives us a first look at the new kid on the social media block – Threads.  First published on the Cultural Content newsletter of digital specialists One Further.

Inclusivity: Social media marketing as a LGBTQ+ ally

Showing support for LGBTQ+ colleagues and audiences needs more than just throwing rainbows into your feed. Eleanor Kilduff, Digital Content Creator, Splitpixel asks is your brand truly an ally?  A Splitpixel resource.

Template: Social media policy

A useful social media policy template devised by CharityComms, the membership network for communications professionals working in UK charities.

The future of social in 2023 looks like…

Steven Franklin, Social Media Manager, National Archives talks us through his predictions for social media content form and platforms for 2023. First published on the Cultural Content newsletter of digital specialists One Further