As arts organisations navigate an ever-evolving social media landscape, the conversation around “going viral” needs to shift. With Facebook engagement declining, Instagram Reels rising, and platforms like Threads emerging, arts marketers must focus on sustainable strategies rather than viral moments. Florence Bell, Social Media and Digital Content Manager at the Young Vic, breaks down what’s … Read more
A useful guide from UK Government on setting a social media policy and managing potential risks when posting social content and engaging on emotive topics.
Steven Franklin, Social Media Manager at the National Archives gives us a first look at the new kid on the social media block – Threads. First published on the Cultural Content newsletter of digital specialists One Further.
As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca Givens is here to tell you that, you can not – and should not – do it all.
All the resources referred to in this presentation can be found on this website. This video is 12 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. Download transcript of English captions (Word file 24kb).
With platforms and how we engage with them ever-changing, keeping on top of social media trends can be a full-time job. However, it’s vital to stay up to date on this to ensure that you and your content aren’t left behind. 1. Why is this important? Social media is a great way to boost … Read more
1. Introduction The online world is noisy. There’s cat videos, dance trends, memes, podcasts, recipe TikToks, a website dedicated entirely to people posting their thoughts at any given time. It can be hard to cut through the clutter. The good news is, as heritage organisations, you are home to lots of exciting content. Heritage organisations … Read more
1. Introduction Content comes in various forms, on various platforms, in various styles. You might want to film a video documenting the architecture of a certain listed building. Or maybe you want to write a post on social media explaining the resurgence of a certain species of butterfly. Or perhaps you want to put together … Read more
1. What a leader needs to know about social media As a leader, you need to get to grips with how to benefit from social media without getting lost in the details of each social media platform. This guide summarises the essentials of what you need to know. Whether you plan to use it in … Read more
This recording has English subtitles and Welsh closed captions. Simply click on the closed captions symbol CC on the video below to select the Welsh captions. This recording is 20 minutes in length. Download transcript of English captions (Word file 42kb). This video was produced as part of the Digital Heritage Lab ― a digital skills development programme … Read more