Resources tagged with social media strategy

Social media is changing and so should we

As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca Givens is here to tell you that, you can not – and should not – do it all.

Phone sat next to Scrabble letters spelling ‘social media’

Video: How to get the most from your digital content on social media

All the resources referred to in this presentation can be found on this website. This video is 12 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. Download transcript of English captions (Word file 24kb).

People taking photographs of painting at a museum

How can heritage organisations keep up to date with social media content trends?

With platforms and how we engage with them ever-changing, keeping on top of social media trends can be a full-time job. However, it’s vital to stay up to date on this to ensure that you and your content aren’t left behind. 1. Why is this important? Social media is a great way to boost … Read more

A person that appears to be a woman in focus is speaking into a microphone and wears a headset. In the foreground and slightly out of focus, a smartphone is recording her.

A guide to raising your profile on social media

1. Introduction The online world is noisy. There’s cat videos, dance trends, memes, podcasts, recipe TikToks, a website dedicated entirely to people posting their thoughts at any given time. It can be hard to cut through the clutter. The good news is, as heritage organisations, you are home to lots of exciting content. Heritage organisations … Read more

A birds eye view of an arm above some piles of paper that have notes and diagrams on them. The hand holds a highlighter. We also see the top of a computer at the bottom of the picture.

What are the digital basics I need for content development in my organisation?

1. Introduction Content comes in various forms, on various platforms, in various styles. You might want to film a video documenting the architecture of a certain listed building. Or maybe you want to write a post on social media explaining the resurgence of a certain species of butterfly. Or perhaps you want to put together … Read more

A woman in a blue coat and pink jumper smiles and examines a sculpture at the National Museum of Art, Cardiff

The leader’s guide to social media

1. What a leader needs to know about social media As a leader, you need to get to grips with how to benefit from social media without getting lost in the details of each social media platform. This guide summarises the essentials of what you need to know. Whether you plan to use it in … Read more

Group of people each holding and using their mobile phones

How social media can help me reach more visitors for my heritage organisation

1. Introduction Social media’s algorithms and formats are constantly changing as are audience behaviours so strategies need to be able to adapt and flex in order to get the best out of channels. The good news is there’s loads of data at your fingertips that can help you to make the right decisions. Key questions … Read more