AMA Conference 2020

Resources tagged with small scale



Audience development strategy as a sword for tackling inequality

In this video from CultureHive Day, Janine Irons from Tomorrow’s Warriors shares her learning from the CultureHive Small-scale Development Programme. Discover how rethinking their audience development strategy allowed Tomorrow’s Warriors to tackle inequality.

Getting big audiences for contemporary classical music

Kroumata is a full-time chamber orchestra based in Sweden. Its mission is to perform contemporary music and promote the work of Sweden’s living composers wherever possible. This case study discusses how Kromata developed its audience and started to lead the way in contemporary classical music.

Effective public engagement campaigns

Report of a session looking at very practical ways of engaging with audiences, offering clear examples, and giving hope that much can be achieved on a small budget.