AMA Conference 2020

Resources tagged with small budget



How do I write, implement, and monitor a digital content strategy?

Introduction Creating content that audiences can consume online is now part and parcel of the way organisations operate. There are plenty of different content types that organisations can embrace, including articles, podcasts, videos, and much more. The heritage sector is no stranger to content – content is all about storytelling and heritage organisations have a … Read more

How to deliver online marketing on a shoestring

Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place – their website. It presents a series of learning points and explains how this has been achieved with limited budgets … Read more

Effective public engagement campaigns

Report of a session looking at very practical ways of engaging with audiences, offering clear examples, and giving hope that much can be achieved on a small budget.