Lewis Roden, the Arts Marketing Association‘s (AMA) Member Community Manager, set himself the task of seeing 100 live shows in a year. In the second of a series following his progress, Lewis gives us his observations on what makes signage successful.
As cultural marketers we know that achieving a positive visitor experience is crucial for developing positive word of mouth, raising satisfaction levels and encouraging repeat visits. This article outlines how to ensure that your visitor’s experience lives up to expectation. It explains how the effectiveness and consistency of your building’s branding, public areas, signage and visitor welcome … Read more