Resources tagged with SEO

Beginners guide to benchmarking your Search Engine Optimisation (SEO) performance

Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.

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Search Engine Optimisation: a selection of guides and resources

Cog’s Digital Strategist, Nazma Noor, has put together useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.

How to optimise your rankings on Google Search Engine. A brightly lit sign spelling Google.

Achieving Top Search Rankings: An SEO guide to help you climb the rankings in Google

Search Engine Optimisation specialist and founder of Monty’s Guide, Monty Beaumont uncovers the steps you can take to help climb the rankings in Google.

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Audiences at the Heart: Supercool collection

Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free … Read more

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Guide: SEO in the cultural sector

Search Engine Optimisation (SEO) is important to any cultural sector organisation. Michael Smith, Founder Director at the digital design agency Cog Design gives an overview of the topic and provides some tips on how to make some simple changes with big results.

A birds eye view of an arm above some piles of paper that have notes and diagrams on them. The hand holds a highlighter. We also see the top of a computer at the bottom of the picture.

What are the digital basics I need for content development in my organisation?

1. Introduction Content comes in various forms, on various platforms, in various styles. You might want to film a video documenting the architecture of a certain listed building. Or maybe you want to write a post on social media explaining the resurgence of a certain species of butterfly. Or perhaps you want to put together … Read more

Person looking at their analytics on a laptop, using Google Search Console

How do I create content with search engine optimisation (SEO) in mind?

1. Introduction Search engine optimisation (SEO) describes the actions you can take to improve how and where your webpages appear in organic search results. Organic searching (i.e. search engine search results that do not include paid advertising) drives the lion’s share of web traffic, at around 53 per cent, ahead of paid advertising, social media, … Read more

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Video: Broadening your digital engagement

This recording has English subtitles and Welsh closed captions. Simply click on the closed captions symbol CC on the video below to select the Welsh captions. This webinar is one hour in length and has subtitles. This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small … Read more

A notebook and pen, an open laptop, a smartphone and a cup of black coffee

Why you need a website redesign

Digital marketing specialist and freelance blogger Tomas McKannie looks into several main factors that point at website redesign as the solution for improving your website performance, engagement and sales.

The Space’s Online Audience Toolkit

The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – … Read more