1. Introduction Content comes in various forms, on various platforms, in various styles. You might want to film a video documenting the architecture of a certain listed building. Or maybe you want to write a post on social media explaining the resurgence of a certain species of butterfly. Or perhaps you want to put together … Read more
1. Introduction Search engine optimisation (SEO) describes the actions you can take to improve how and where your webpages appear in organic search results. Organic searching (i.e. search engine search results that do not include paid advertising) drives the lion’s share of web traffic, at around 53 per cent, ahead of paid advertising, social media, … Read more
This recording has English subtitles and Welsh closed captions. Simply click on the closed captions symbol CC on the video below to select the Welsh captions. This webinar is one hour in length and has subtitles. This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small … Read more
Digital marketing specialist and freelance blogger Tomas McKannie looks into several main factors that point at website redesign as the solution for improving your website performance, engagement and sales.
The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – … Read more
Search Engine Optimisation expert Manuela Rotstein takes you through the basic steps to improve your website’s ranking and boost visits to your site.
This resource, commissioned by The Audience Agency from Culture24 as part of Audience Finder, is aimed at content producers within cultural organisations. No previous Search Engine Optimisation (SEO) knowledge is necessary, and this resource does not seek to cover the more technical SEO practices.
The Globe is a rural arts venue based in the town of Hay-on-Wye in Powys. It’s used for live music, theatre, art exhibitions, community groups, debates, workshops and as a general cafe/restaurant. Since relaunching its website, improving its search engine optimisation, user experience and digital marketing practices, the Globe has seen a dramatic change in its … Read more
Digital tactics replace stations and channels replace lines in this digital marketing plan inspired by the iconic London Underground Tube map. From social media and CRM through to analytics and email marketing, this map presents an overview of the digital opportunities available to cultural marketers.
This guide to building a website. It asks why build a website and explores buying traffic, tone of voice, search engine optimization using cookies to differentiate new customers from returning customers and changing content,