AMA Conference 2020

Resources tagged with SEO



How do I create content with search engine optimisation (SEO) in mind?

1. Introduction Search engine optimisation (SEO) describes the actions you can take to improve how and where your webpages appear in organic search results. Organic searching (i.e. search engine search results that do not include paid advertising) drives the lion’s share of web traffic, at around 53 per cent, ahead of paid advertising, social media, … Read more

Why you need a website redesign

Digital marketing specialist and freelance blogger Tomas McKannie looks into several main factors that point at website redesign as the solution for improving your website performance, engagement and sales.

The Space’s Online Audience Toolkit

The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – … Read more

Search Engine Optimisation (SEO) for cultural content producers

This resource, commissioned by The Audience Agency from Culture24 as part of Audience Finder, is aimed at content producers within cultural organisations. No previous Search Engine Optimisation (SEO) knowledge is necessary, and this resource does not seek to cover the more technical SEO practices.

Effective search engine optimisation and online visibility for arts organisations

The Globe is a rural arts venue based in the town of Hay-on-Wye in Powys. It’s used for live music, theatre, art exhibitions, community groups, debates, workshops and as a general cafe/restaurant. Since relaunching its website, improving its search engine optimisation, user experience and digital marketing practices, the Globe has seen a dramatic change in its … Read more

Ways to approach digital marketing

Digital tactics replace stations and channels replace lines in this digital marketing plan inspired by the iconic London Underground Tube map. From social media and CRM through to analytics and email marketing, this map presents an overview of the digital opportunities available to cultural marketers.

How to build a website

This guide to building a website. It asks why build a website and explores buying traffic, tone of voice, search engine optimization  using cookies to differentiate new customers from returning customers and changing content,