Resources tagged with segmentation



Beyond segmentation: Towards audience alignment

David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.

Understanding your audiences. A guide to segmentation and strategy

The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.

Segmentation made simple

The Audience Agency take us through a step-by-step guide to how getting started with segmentation can transform how you communicate with and market to your audiences.

Segmentation: Eco Mindsets

A free segmentation framework to shape environmental sustainability plans and craft messaging that fits your brand and offer. A look at Eco Mindsets, audience insight specialist, MHM‘s targeting and profiling system that helps organisations drive positive behaviour change in support of the environment.

Cultural Content: Personas and segmentation

Georgina Brooke, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users.  First published on the Cultural Content newsletter of digital specialists One Further.

Introducing…the Historic England Segments

The Historic England Segments are designed to help understand how people relate or could relate to heritage, driven by their personal values. They are defined to help us connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups.

Segmenting your audience toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.