Resources tagged with segmentation

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Segmentation made simple

The Audience Agency take us through a step-by-step guide to how getting started with segmentation can transform how you communicate with and market to your audiences.

8 Eco Mindsets. Changemakers with illustration of a garden trowel with eyes and a smile. Conscientious Collaborators with three parts of a beehive with eyes. Justice Defenders with a megaphone. Nature Enthusiasts with a plant. Waste Watchers with a dustbin. Uncompromising Consumers with a shopping bag. Anxious Escapists with a star. Disinterested Disengagers with a silhouette of a bored looking face.

A free segmentation framework to shape environmental sustainability plans and craft messaging that fits your brand and offer. A look at Eco Mindsets, audience insight specialist, MHM‘s targeting and profiling system that helps organisations drive positive behaviour change in support of the environment.

Looking down at a petri dish of alphabet spaghetti

Cultural Content: Personas and segmentation

Georgina Brook, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users. First published on the Cultural Content newsletter of digital specialists One Further.

Audience Spectrum: How to get the most from the cultural sector’s leading segmentation tool

Chris France, Head of Product Growth & Customer Success, Ben Jeffries, Head of Scotland and Megan Tripp, Community Manager at The Audience Agency take us through how you can get the most from Audience Spectrum.

A throng of people of all different ethnicities, ages, heights and shapes walking in front of a row of 3 storey, Georgian houses

Introducing…the Historic England Segments

The Historic England Segments are designed to help understand how people relate or could relate to heritage, driven by their personal values. They are defined to help us connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups.

A crowd of people of different ages, gender, height and ethnicity covered in dry powder paint. Msnay have their hands in the air and the sky is full of different colours.

Segmenting your audience toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.

Pieces of yellow lined paper shaped to form a speech bubble.

Top tips on using emails to increase visitor engagement and loyalty

1. Focus on what you want to achieve Do you want to sell tickets to your heritage site? Do you want to update your audience on news from your organisation? Are you fundraising through your membership scheme?    It’s important that your goal is clear from the outset before you start creating your email content. This can … Read more

How to use segmentation to understand audiences

1. Introduction Trying to pin down who your audience is hard enough in person, never mind if they’re audiences online who you might not have engaged with yet. All too often it’s the case that we make presumptions about who these people are – it’s only natural – and speak to just one group of … Read more

Aerial shot of people walking around a paved public space

Video: Segmenting your online audiences to improve digital effectiveness

This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This session recording is 36 minutes in length. This video was produced as part of the Digital Heritage Lab ― a digital skills development programme for small to … Read more

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Adeiladu model segmentu cwsmeriaid sy’n gweithio i’ch sefydliad

Mae segmentu’n hollbwysig i unrhyw sefydliad sy’n canolbwyntio ar gwsmeriaid, yn enwedig mewn sefydliadau celfyddydol. Dyma ganllaw ymarferol gan Ticketsolve, y darparwr meddalwedd tocynnau a swyddfa docynnau i gefnogi eu nawdd i’r Rhaglen Datblygu Ar Raddfa Fach: Cymru 2022.