David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.
The more we understand our audiences, the more powerful our impact will be. Understanding how to effectively segment our audience is an an important step to connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups. Freelance marketing consultant Fran Taylor guides us through the basics.
The Audience Agency take us through a step-by-step guide to how getting started with segmentation can transform how you communicate with and market to your audiences.
A free segmentation framework to shape environmental sustainability plans and craft messaging that fits your brand and offer. A look at Eco Mindsets, audience insight specialist, MHM‘s targeting and profiling system that helps organisations drive positive behaviour change in support of the environment.
Georgina Brooke, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users. First published on the Cultural Content newsletter of digital specialists One Further.
Chris France, Head of Product Growth & Customer Success, Ben Jeffries, Head of Scotland and Megan Tripp, Community Manager at The Audience Agency take us through how you can get the most from Audience Spectrum.
The Historic England Segments are designed to help understand how people relate or could relate to heritage, driven by their personal values. They are defined to help us connect more effectively with our existing audiences and also to engage with new and diverse visitors and groups.
In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.
1. Focus on what you want to achieve Do you want to sell tickets to your heritage site? Do you want to update your audience on news from your organisation? Are you fundraising through your membership scheme? It’s important that your goal is clear from the outset before you start creating your email content. This can … Read more
1. Introduction Trying to pin down who your audience is hard enough in person, never mind if they’re audiences online who you might not have engaged with yet. All too often it’s the case that we make presumptions about who these people are – it’s only natural – and speak to just one group of … Read more