AMA Conference 2020

Resources tagged with return on investment



Developing your digital strategy

1. Introduction Developing a digital strategy helps to provide a sense of direction.  It also creates clarity amongst your team and trustees about the kind of investments needed to stay in touch with a rapidly evolving online environment.  Without a clear strategy, you can find yourself in a situation where you are responding impulsively to … Read more

Webinar: The Fundraising Report 2019 – Key Takeaways

Recording of the May 30th, 2019 webinar on the key findings from SMU DataArts’ Fundraising Report, providing you with the data needed to make informed decisions about fundraising expectations, followed by a Q&A with the author, Dr. Zannie Voss.

The Fundraising Report 2019 (USA)

The SMU DataArts’ Fundraising Report, examines the fundraising efforts of over 2,421 organizations across 11 different arts and cultural sectors throughout the USA. You’ll also see trends for a subset of over 1,888 organisations over the four-year period from 2014 to 2017.

How the arts need to respond to corporate social responsibility

The emergence of corporate social responsibility (CSR) practice is changing business attitudes to the arts. This research identified how companies may choose to engage with arts organisations and how they may compare support for the arts with other ‘good causes’. The report’s recommendations include improving evaluation methods and impact measurement.

A cultural partnership evaluation tool

With the scrutiny of budgets, many businesses carry out a robust analysis of their partnership with arts organisations. This short guide introduces an evaluation tool developed by Arts & Business which offers a clear way to report the complex, multi-layered outcomes of a partnership. It examines key areas to measure return on investment including inputs, … Read more

Let’s Get Real – How to evaluate online success

‘Let’s Get Real’ details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, … Read more

Reviewing your marketing campaign strategy

Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.