1. Introduction If you are reading this guide it is almost certain that your organisation doesn’t have enough money to do all the things you want to do. You are probably also a leader who wants to analyse whether a proposed piece of new technology is going to be a ‘good’ investment for your organisation. … Read more
1. Introduction Developing a digital strategy helps to provide a sense of direction. It also creates clarity amongst your team and trustees about the kind of investments needed to stay in touch with a rapidly evolving online environment. Without a clear strategy, you can find yourself in a situation where you are responding impulsively to … Read more
Recording of the May 30th, 2019 webinar on the key findings from SMU DataArts’ Fundraising Report, providing you with the data needed to make informed decisions about fundraising expectations, followed by a Q&A with the author, Dr. Zannie Voss.
The SMU DataArts’ Fundraising Report, examines the fundraising efforts of over 2,421 organizations across 11 different arts and cultural sectors throughout the USA. You’ll also see trends for a subset of over 1,888 organisations over the four-year period from 2014 to 2017.
Discover what ROI is, how to use it to your advantage and how it can and should be applied to the marketing choices we make as we plan.
The emergence of corporate social responsibility (CSR) practice is changing business attitudes to the arts. This research identified how companies may choose to engage with arts organisations and how they may compare support for the arts with other ‘good causes’. The report’s recommendations include improving evaluation methods and impact measurement.
‘Let’s Get Real’ details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, … Read more
Build a closer and stronger relationship with your audience with tips from this presentation by Vicki Allpress Hill.
Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.
This guide and case study addresses the question of how your own organisation’s arts marketing situation measures up against those of your peers. It addresses what kind of benchmark is useful – such as budget, return on investment, email open rates, size of database – and suggests how you would approach getting those benchmarks. The … Read more