In an ever-changing cultural landscape and at a time where experience is vital, museums are discovering new and innovative ways to approach retail, including taking it beyond their four walls. Jeani Tamakloe, Project Coordinator at The Revels Office, takes us beyond the museum gift shop.
It’s not always easy for community businesses to get their hands on the kind of detailed financial data that helps build a business case, and get an important local service up and running. This set of Success Guides by Power to Change supports you with some concrete data that can help you run a more … Read more
The first of a series of guides produced by MyCake and Cause4 which aim to help small and medium heritage organisations make better strategic choices. Useful for any similar-sized non-profit organisation also running cafes and/or shops.
1. Introduction Can I create additional revenue streams from my collection online? The impact of the COVID-19 pandemic has been incredibly difficult for heritage institutions. Organisations have had to juggle the dilemma of how to encourage access and engagement with their collections, while visitors have been reluctant or unable to come through the doors; and … Read more
This resource by Kids in Museums offers insight into what families want from museum shops and top tips on how museums can make these amenities more family friendly.
John Prescott from Retail Matters shares how and why a good shop can enhance visitor experience.
Heritage retailing has come a long way in the past few years as museums and galleries rely more heavily on their commercial income streams to bolster budgets. In this article, Michael Richards explores the different marketing methods that can be used to drive traffic to the museum and gallery shop and increase overall profitability, whilst … Read more