1. Introduction Can I create additional revenue streams from my collection online? The impact of the COVID-19 pandemic has been incredibly difficult for heritage institutions. Organisations have had to juggle the dilemma of how to encourage access and engagement with their collections, while visitors have been reluctant or unable to come through the doors; and … Read more
Resources tagged with retail
This resource by Kids in Museums offers insight into what families want from museum shops and top tips on how museums can make these amenities more family friendly.
John Prescott from Retail Matters shares how and why a good shop can enhance visitor experience.
Heritage retailing has come a long way in the past few years as museums and galleries rely more heavily on their commercial income streams to bolster budgets. In this article, Michael Richards explores the different marketing methods that can be used to drive traffic to the museum and gallery shop and increase overall profitability, whilst … Read more