Resources tagged with research company

Insight-led: understanding motivations of attenders and potential attenders

How can we develop a deeper understanding of what motivates people to attend or take part in arts and cultural events? Mary Butlin showed AMA conference 2013 delegates how to implement a low-cost research programme to understand audience motivations and shared expertise from a variety of settings for organisations of all sizes. Helen Jones from … Read more

Creating engaging brand experiences with emotion-based visitor research

This article was first published on Research Access. It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’. The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at … Read more

Research brief samples

Example research briefs for use in commissioning organisations or consultants to carry out research.