This is a brief guide to help you decide when to use quantitative research and when to use qualitative research. This toolkit is the second in a series of seven toolkits designed to provide an introduction to market research – whilst acting as a handy refresher for experienced marketers.
This is a short guide to focus groups and in-depth interviews, the role of the researcher in moderating a discussion or interview and some considerations for qualitative research analysis. This toolkit is the final in a series of seven toolkits designed to provide an introduction to market research – whilst acting as a handy refresher … Read more
This is an ‘at a glance’ overview of the procedures to follow when commissioning market research; a handy checklist to keep by your desk, or on the wall to make the research process simpler. This toolkit is the first in a series of seven toolkits designed to provide an introduction to market research – whilst … Read more
Discover when it’s appropriate to carry out market research, how to get started, and how to make sure you’re doing it right. This introduction to market research covers core topics including why and when to do research; approaches to market research; desk research; qualitative and quantitative research; staying within best practice guidelines; devising a research programme, … Read more
An introductory step by step guideline on the marketing research planning process, aimed at those working in arts organisations who have little experience of conducting market research.
This set of research questions and answer codes was developed during Audiences London’s work with a group of London-based visual arts organisations to standardise and share their audience information. They include questions which focus on the profiling of visitors as well as motivation, marketing, behaviour and satisfaction. This guide may be useful to you if the questions … Read more
There’s a lot to consider when you invest in externally commissioned research. This useful guide provides a checklist of things to think about, including the different research methods open to you, their uses and limitations and the insight you can expect from primary research. You’ll find examples of key considerations and challenges to take into … Read more
Gain tips for developing the structure and content of your research brief in this simple guide by Liz Hill.
Example research briefs for use in commissioning organisations or consultants to carry out research.