Who’s coming? Respectful audience surveying toolkit
A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.
Resources tagged with quantitative
How to… create a successful survey
Laura Cusick, Research Executive at thrive, the Belfast-based audience development agency guides as through what makes a great survey and how quantitative research can give you the insight you need.
A culture of research ~ bringing research into your day-to-day practice
Katie Anderson, Marketing Director at Warwick Arts Centre gave AMA conference 2013 delegates an outline of what they’ve been doing about bringing research into the day-to-day operation at Warwick Arts Centre over the last couple of years.
Challenging the single approach to qualitative research
Tash Walker, Partner and Co-Founder of research agency The Mix, argues in her article A bad case of research myopia that single approach research methodologies are not always the way to go. So, if you’re planning on investing in some primary research, particularly qualitative research, have a read. It might just make you stop and think … Read more
Big data: what it means for qualitative researchers
Keep up to speed with current industry debate on big data and research with this article by Colin Strong, Managing Director, GfK NOP Business & Technology. This article was first published by In Brief, the magazine of the Association of Qualitative Research.
Developing an service excellence programme
In 2009 Green Light Research won the UK qualitative research industry’s prestigious Prosper Riley-Smith Qualitative Effectiveness award. This case study provides an overview of their winning project. Centre Parcs were looking for in-depth research to ‘inform and direct the development of a Service Excellence Programme.’ Green Light worked with staff at all levels to define … Read more
A guide on when to use qualitative or quantitative market research
This is a brief guide to help you decide when to use quantitative research and when to use qualitative research. This toolkit is the second in a series of seven toolkits designed to provide an introduction to market research – whilst acting as a handy refresher for experienced marketers.
A guide to the types of questions used in quantitative questionnaires
This toolkit offers an ‘at a glance’ guide to the different types of questions you might include in a quantitative questionnaire. This toolkit is the sixth in a series of seven toolkits designed to provide an introduction to market research – whilst acting as a handy refresher for experienced marketers.
Market research – an introduction for arts and cultural marketers
Discover when it’s appropriate to carry out market research, how to get started, and how to make sure you’re doing it right. This introduction to market research covers core topics including why and when to do research; approaches to market research; desk research; qualitative and quantitative research; staying within best practice guidelines; devising a research programme, … Read more
How and why businesses in and around Manchester are using Twitter
This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country. With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.