Katie Anderson, Marketing Director at Warwick Arts Centre gave AMA conference 2013 delegates an outline of what they’ve been doing about bringing research into the day-to-day operation at Warwick Arts Centre over the last couple of years.
Resources tagged with qualitative
Keep up to speed with current industry debate on big data and research with this article by Colin Strong, Managing Director, GfK NOP Business & Technology. This article was first published by In Brief, the magazine of the Association of Qualitative Research.
In 2009 Green Light Research won the UK qualitative research industry’s prestigious Prosper Riley-Smith Qualitative Effectiveness award. This case study provides an overview of their winning project. Centre Parcs were looking for in-depth research to ‘inform and direct the development of a Service Excellence Programme.’ Green Light worked with staff at all levels to define … Read more
Tash Walker, Partner and Co-Founder of research agency The Mix, argues in her article A bad case of research myopia that single approach research methodologies are not always the way to go. So, if you’re planning on investing in some primary research, particularly qualitative research, have a read. It might just make you stop and think … Read more
Heather Maitland takes a look at the history of qualitative research and finds out that it is a lot more complicated than ‘just focus groups’.
If you want a successful business strategy, create and provide appealing product, develop meaningful brands, nurture customer loyalty and maximise sales, you need to find out what makes your existing and potential audience tick. Qualitative research is public engagement that can access rich, deep, actionable insights about your audiences and stakeholders in this respect.
Lisa Baxter showcases three core qualitative research techniques; focus groups, observational research and creative idea generation, and how they might be applied in an arts context.
In the mid-2000’s when the Sainsbury Centre for Visual Arts (SCVA) was closed to the public for major refurbishment, it wasn’t just building work happening behind their closed doors. Taking advantage of the space available, part of the SCVA became a test bed for evaluating the physical and and proposed displays. In this ‘in conversation’ piece, Marge Ainsley, marketing and communications specialist, talks to … Read more
An essential guide to getting the best out of qualitative research – an alternative approach to the commissioning process.
This is an ‘at a glance’ overview of the procedures to follow when commissioning market research; a handy checklist to keep by your desk, or on the wall to make the research process simpler. This toolkit is the first in a series of seven toolkits designed to provide an introduction to market research – whilst … Read more