This case study explores the objectives, processes and outcomes of the Science Museum’s Lates – a regular late night opening for adults-only. Lates aims to attract a young adult audience into the museum to engage with its collections and an average of 3,500 visitors attend these late night openings. Lates is not marketed in the traditional sense instead … Read more
In October 2012, Random International’s largest and most ambitious installation – Rain Room – opened in the Barbican’s Curve gallery. A 100 square metre field of falling water, Rain Room came alive through audience interaction with the thousands of falling droplets responding to audience presence and movement. This case study describes the planning, processes and outcomes … Read more
Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate … Read more
This case study looks at The Night Shift, a radical new concert series created to attract new and younger audiences to experience the work of The Orchestra of the Age of Enlightenment (OAE). As well as young people, the series targeted infrequent and non-attenders of classical music by taking classical music out of the concert hall, … Read more
This case study examines how innovation helped to engage and develop the low library-using 14-25 age group (and other library non-users) with public libraries through a programme of the best new emerging live music supported by associated creative workshops and training opportunities. The project actively supported the NEET (not in employment, education or training) agenda in … Read more
In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million … Read more
This seminar asked how should a contemporary arts organisation work with audiences, artists and curators in this early part of the 21st Century at a time when the boundaries between consumer and producer are becoming increasingly blurred, in a world of infinite communication possibilities, where people are increasingly collaborating to create and innovate, where many artists are working with the grain of these changes, where … Read more
Subscription schemes are used by major American institutions to sell theatre tickets in bulk. These schemes often act as a starting point for increasing customer loyalty – by encouraging customers to attend more frequently, it is hoped that they will eventually become a friend or a donor. Consultant Debbie Richards explains the benefits of this … Read more
Marketers, programmers and artistic directors often share the same frustrations of working separately and not connecting properly with each other fields, this seminar looks at how to reverse the trend and find new collaborative approaches that can deliver shared responsibility and closer collaboration. This session looks at work being done at the Wales Millennium Centre … Read more
Creating and strengthening relationships with existing and potential family audiences is the key to building child/family friendly arts venues. This short, practical guide details three key steps to make progress: Understand the concept of family friendliness and how it applies to arts Look at venues from a child and family friendly perspective and assess its … Read more