Mae segmentu’n hollbwysig i unrhyw sefydliad sy’n canolbwyntio ar gwsmeriaid, yn enwedig mewn sefydliadau celfyddydol. Dyma ganllaw ymarferol gan Ticketsolve, y darparwr meddalwedd tocynnau a swyddfa docynnau i gefnogi eu nawdd i’r Rhaglen Datblygu Ar Raddfa Fach: Cymru 2022.
Segmentation is crucial to any customer focused organisation, particularly in arts organisations. A practical guide by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022.
Culture Segments is a powerful psychographic segmentation tool developed by Morris Hargreaves McIntyre. It helps you better understand and engage with your attenders and non-attenders. It fuels the engagement strategies of hundreds of performing arts venues, zoos, galleries, museums and heritage organisations worldwide.
How does an arts organisation set its annual budget? This short guide looks at the principles of budgeting, the income and expenditure budgets (including different methods of ticket pricing), monthly budget profiling and VAT.
The Discover Dance programme was run by Arts About Manchester between 2005 and 2009. This evaluation provides Acorn profiles of dance attenders and a useful insight into some of the key barriers to engagement for first time attenders with the dance sector, as well as an evaluation of the development work that was undertaken.
This report takes stock of audience engagement activities. To help make sense of this rapidly developing landscape, an ‘Arc of Engagement’ model is proposed to aid in understanding the stages through which audience members pass in constructing unique experiences around a shared work of art. Drawing from audience studies in the dance, theatre and classical music fields, six diverse audience typologies are described … Read more
The audience profiling study provided primary data through interview-led exit surveys to gain a deeper understanding of visitors, who they are, their motivations and attitudes. The profiling examined reasons for visiting, marketing reach, exhibition awareness and engagement, and visitor satisfaction. The insights informed recommendations for how Baltic could deepen engagement and improve the offer, and … Read more
The study, involving nine London galleries, sought to quantify and understand the evening market for galleries, providing demographic and psychographic profiling data alongside attender motivations and the relationship with daytime visits. The data also cross-referenced findings from participating venue to venue, and analysed marketing activity reach and appeal by segment, and opportunities to position galleries … Read more
The research quantified the instant appeal of proposed titles, explored the interest in and understanding of proposed titles and exhibition content, determined the likelihood of attendance by visitor type, and explored the dynamics of a visit – how far potential visitors will travel, who they will visit with, willingness to pay. Five exhibitions were tested, … Read more
Big Dance took place throughout the country between 5th and 13th July 2008. It was designed as a biennial celebration of dance, celebrating the diversity, accessibility and fun of the artform. The emphasis was on inviting people to get involved: by creating unusual events in extraordinary places it encouraged sustained engagement and participation by those audiences not typically associated with … Read more