AMA Conference 2020

Resources tagged with professional development



Composer-in-residence scheme nurtures talent

An apprenticeship scheme which gives young composers, fresh out of university, the opportunity to work with a professional ensemble. The composer-in-residence participates in rehearsals and performances, receives mentoring and gains an insight into administrative and marketing decisions.

Putting passion and purpose on your life map

This article focusses on what it is that nurtures and nourishes us as individuals. The author argues that there are two things that often prevent us from achieving our goals – resistance (stopping ourselves from doing the things we want to do) and taking action (actually putting into practice the things that will get us closer to where … Read more

How understanding motivation can improve internal communication

Understanding what motivates colleagues can be a powerful way of improving internal communication. This article discusses the Language and Behaviour (LAB) profile tool, created by Rodger Bailey, and how it can be used to explore motivation. The tool works from the premise that each individual has their own perception of reality and assumes that people who … Read more

The changing world of internal communication

Effective internal communication is vital in business. This article explores why internal communications are changing, the shifting role of leadership communication, and the importance of linking internal communications to business strategy. Drawing on evidence from various organisations you’ll find practical suggestions about what you need to consider for your organisation – including questioning your own communication barriers.

How to build staff commitment: a case study

Empowering and motivating staff is key to internal audience development and brand communication. The author of this article describes the challenges of building commitment amongst staff and highlights his points through a relevant and practical case study from Tyne and Wear Museums. He argues that organisations must ensure efficient communication occurs across all levels, that … Read more

The impacts of a CPD programme at Imperial War Museum

The study reviews the InSite educator immersive learning CPD programme, part of Their Past Your Future (TPYF). The programme involved participants from schools, museums, curriculum development and educator training. The report explores why the combination of elements of the programme produces the impact that it does to explore the learning techniques employed and to consider … Read more

Sharing, exchanging and creating new knowledge and ideas online

This article argues for a ‘with’ culture where people learn and create together rather than experience art as something that is ‘done to them’. It discusses the internet as a tool for shared creativity and exchange and debates the potential for art that is constantly being changed by its online audience.

Arts Marketing Standards, Trainer's Toolkit

The AMA (Arts Marketing Association) is committed to raising the standard of arts marketing across the sector. We have contextualised the marketing National Occupational Standards (NOS) for the arts and cultural sector and have created an online suite of training needs analysis tools. This means that for the first time the industry will have a … Read more