Pricing: Mythbusting dynamic pricing
In the second of a series, Bence Marosi, pricing expert and CEO of DynamO Pricing, cuts through some of the common myths and suspicions surrounding the use of dynamic pricing.
Resources tagged with pricing
Pricing: The missteps behind the Oasis tour ticketing fiasco
A lesson in dynamic pricing from specialists DynamO Pricing. Pricing expert and Dynamo’s CEO Bence Marosi uncovers exactly what went wrong with the pricing of the Oasis reunion tour.
Five top tips on setting museum admission prices
New research suggests how you can optimise income and position yourself effectively in the market, while maintaining accessibility. Based on the findings, Jennie Jiricny, Museum Marketing Relationship Manager at Art Fund gives us five top tips on setting museum admission prices.
Dynamic pricing solutions
A successful dynamic pricing model can embrace data to reward arts and cultural organisations with increased revenue and a better understanding of their audiences. CRM innovators Spektrix show us new ways of thinking about demand-based pricing and practical tools to turn your goals into reality
The cost of living crisis and the social sector: planning for impact
Can data help us better understand the impact of rising prices on the social sector? Sarah Thelwall and Karl Wilding of data insight and strategy agency MyCake look at the continuing implications as support is tapered down but costs continue to rise.
Weathering the cost-of-living storm across the UK
Research rings warning bells about the potential effects of the cost-of-living crisis on already hard-pressed cultural organisation across the UK. Anne Torreggiani, CEO, The Audience Agency gives suggestions for how we can both brace for its impact and support our communities.
How behavioural economics can revolutionise your marketing strategy
Kizzie Burkett, Account Manager at international arts and live entertainment marketing agency AKA looks at how we can apply behavioural economics to the arts and entertainment sector.
Culture Restart: first wave of results
A new partnership between Baker Richards, Indigo and One Further, The Insights Alliance, has launched the Culture Restart Toolkit. This set of free tools is designed for cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for … Read more
Building blocks for reopening
This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.
CircuitWest: The Search for Audiences Handbook
The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It details the research techniques CircuitWest and its participating members used for 12 Western Australian presenters in its projects involving focus groups (qualitative) and, in some cases, surveys (quantitative). It provides an overview of the main factors that influenced audience behaviour across the studies, as well as details the research questions … Read more