Resources tagged with pricing



Five top tips on setting museum admission prices

New research suggests how you can optimise income and position yourself effectively in the market, while maintaining accessibility. Based on the findings, Jennie Jiricny, Museum Marketing Relationship Manager at Art Fund gives us five top tips on setting museum admission prices.

Dynamic pricing solutions

A successful dynamic pricing model can embrace data to reward arts and cultural organisations with increased revenue and a better understanding of their audiences. CRM innovators Spektrix show us new ways of thinking about demand-based pricing and practical tools to turn your goals into reality

Weathering the cost-of-living storm across the UK

Research rings warning bells about the potential effects of the cost-of-living  crisis on already hard-pressed cultural organisation across the UK. Anne Torreggiani, CEO, The Audience Agency gives suggestions for how we can both brace for its impact and support our communities.

Culture Restart: first wave of results

A new partnership between Baker Richards, Indigo and One Further, The Insights Alliance, has launched the Culture Restart Toolkit. This set of free tools is designed for cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for … Read more

Building blocks for reopening

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.

CircuitWest: The Search for Audiences Handbook

The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It details the research techniques CircuitWest and its participating members used for 12 Western Australian presenters in its projects involving focus groups (qualitative) and, in some cases, surveys (quantitative). It provides an overview of the main factors that influenced audience behaviour across the studies, as well as details the research questions … Read more