AMA Conference 2020

Resources tagged with position



Creating life-long relationships with museum visitors

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can … Read more

From arts marketer to CEO

A leadership article.  Peter Bellingham, Managing Director – Welsh National Opera, shares some thoughts on his career progression to a senior executive role in the arts and cultural sector.

How social media is changing behaviour

Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?

Branding the People’s History Museum to reposition it for the future

Case study about the capital project and rebrand to take the People’s History Museum into the future.  Read about how the People’s History Museum in Manchester researched, rebranded and made marketing changes on the back of a large capital project that took place in 2010. The museum developed a radical new proposition to force a step … Read more